Sustainable Living and Self Employment Strategies in Koochivari Palli – A Case Study

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International Journal of Research and Scientific Innovation (IJRSI) | Volume V, Issue II, February 2018 | ISSN 2321–2705

Sustainable Living and Self Employment Strategies in Koochivari Palli – A Case Study

Sowdeepya K*, Drakshayani M* and Bhagavanulu DVS**

IJRISS Call for paper

 * IV B.Tech, ECE
** Professor, Department of Civil Engineering
Sree Vidyanikethan Engineering College, Tirupati, Andhra Pradesh, India

Abstract: – A shift has been observed in the balance of farm and non-farm self-employment activity among families is observed who live in villages. Historically, India is known to be an agricultural country and most of the revenue is generated from farm products in earlier days. The workers in the rural areas were farm self-employed, compared to non-farm activities. However, farm self-employment has been steadily declining in the last two decades due to economic and technological change in agriculture. However, the overall area under cultivation has remained fairly stable. The families who live in rural areas are earning money through dairy and other non farm products. Also, the share of workers engaged in non-farm pursuits has been increasing; following the national trend of more self-employment in the labour market overall. Since the mid-1990s, more workers in rural areas were moving towards labour market as daily wage workers. But family with self employment strategies are slowly growing and dependency on labour market is neglected. In some rural areas, the men depend on labour employment and women in making agro products and dairy development. A case study is conducted in Koochivari Palli, Chittoor District, Andhra Pradesh, India to find the employment generating avenues and also dairy development for the self sustenance of the families.

Keywords: employment, farm activity, dairy, rural area

I. INTRODUCTION

Rural Development in India is one of the most important factors for the growth of the Indian economy. India is primarily an agriculture-based country. Agriculture contributes nearly one-fifth of the gross domestic product in India. In order to increase the growth of agriculture, the Government has planned several programs pertaining to Rural Development in India. The Ministry of Rural Development in India is the apex body for formulating policies, regulations and acts pertaining to the development of the rural sector. Agriculture, handicrafts, fisheries, poultry, and dairy are the primary contributors to the rural business and economy.