The benefits of a shared language among informal cross-border traders at Chirundu one-stop border post between Zambia and Zimbabwe

International Journal of Research and Innovation in Social Science (IJRISS) | Volume V, Issue II, February 2021 | ISSN 2454–6186

The benefits of a shared language among informal cross-border traders at Chirundu one-stop border post between Zambia and Zimbabwe

Netty Magura
Msc. Governance and Regional Integration
Pan African University
Institute of Governance, Humanities and Social Sciences (PAUGHSS), Yaounde, Cameroon

Abstract: Trade is identified as one of the main drivers of economic growth. It sets the basis for economic, political and social growth. In order for Informal Cross Border Trade to be achieved, language plays a pivotal role in negotiating trade transactions. Language is used to mitigate trade forms such as transportation costs, currency costs, customs costs, information acquisition and communication costs. Therefore, it is crucial to have a shared language in executing informal cross border trade. A shared culture is also identified as a communication tool since culture is engraved in language. The paper’s primary objective was to investigate the benefits of a shared language in Informal Cross border trade at Chirundu. The study employed three primary research methods, namely interviews, questionnaires, and secondary sources. Findings revealed that a shared language has many benefits that include increased bilateral transactions costs; it becomes easy to convey transaction costs; it reduces communication barriers and increases the accessibility of product information. Cultural heritage is also communicated through shared language. It was concluded that the border lacks a shared language, and Informal Cross Border Traders are experiencing communication barriers, miscommunication of business transactions, fraud, a decrease in sales rates, inaccessibility of product information, and difficulties in advertising products.

Keywords: Informal Cross Border Trade, Shared language, communication barriers, Chirundu one-stop border post.

I. BACKGROUND OF THE STUDY

Trade is considered one of the primary drivers of economic growth. It presents several benefits, economically, politically, and socially. Language is a fundamental trade component that can expand both formal and informal trade. It plays a part in mitigating trade costs such as transportation costs, currency conversion, customs costs, information acquisition, and communication costs. When trade is involved, one of the critical issues informal cross-border traders have to deal with is language. Language barriers are believed to hinder trade, whilst language similarities can effectively facilitate trade due to the weight of communication costs.

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