Understanding the Correlation between Organizational Image and Performances of Government Higher Institutions in Nigeria. A Study of Selected Higher Institutions in Niger Delta
- March 29, 2020
- Posted by: RSIS
- Categories: IJRISS, Social Science
International Journal of Research and Innovation in Social Science (IJRISS) | Volume IV, Issue III, March 2020 | ISSN 2454–6186
Nwachukwu, Precious Ikechukwu1, Epelle, E. Sopirinye2, Ibitayo Catherine3, Chukwuka, G. Ifeoma4
1Lecturer, Department of Petroleum Marketing and Business Studies, Federal Polytechnic of Oil And Gas Bonny, Rivers State, Nigeria
2Student, Department of Management, Ignatius Ajuru University of Education, Rumuolumini, Port Harcourt, Rivers State, Nigeria
3Lecturer, Department of Electrical Electronic Engineering, Federal Polytechnic of Oil And Gas Bonny, Rivers State, Nigeria
4Lecturer, Department of Mathematics, Federal Polytechnic of Oil and Gas Bonny, Rivers State, Nigeria
Abstract: – This study examines the relationship between organizational image and performances of government higher institutions in Nigeria. A study of selected higher institutions in Niger delta region .The study made use of a structured questionnaire to obtain data from 222 employees of the selected tertiary institution in Niger delta region. Statistical package for social sciences (SPSS) version 23.0 was used for data analysis. The study also made use of description analysis to analyze the demographic characteristics of the respondents while Pearson Moment Coefficient was used to analyze the hypotheses earlier stated. The result of the study indicates that organizational image has significant effect on institutional performances sustainability and survival in government higher institutions in Nigeria. The four dependent measures (performance, excellence, competitive advantage and global perception) were found to be influenced by organizational image. Institutions can be sustained and survive economically, socially and environmentally by ensuring they top prioritize good image both internally and externally and integrate it into organizational policy and mission.
The study concludes that that concludes that organizational image maintenance is an absolute factor that can be used by management to ensure sustainability and survival in their business operations as this, has the capacity to control, influence, and impact and affect organizational performance survival and sustainability. The study recommended among others that institutions should constantly evaluate their performance from the stakeholder’s point of view
I. BACKGROUND TO THE STUDY
Generally there has been an ongoing competition among academic institutions in the country, to restore the lost value, culture and discipline in colleges, universities, polytechnics and mono-technics etc, this sudden development was prompted by the need to restructure the deteriorating institutional image which has truncated and affected the school system in the country.
