International Journal of Research and Innovation in Social Science (IJRISS) | Volume VI, Issue VIII, August 2022 | ISSN 2454–6186
Ririn Puspita Tutiasri¹*, Dian Hutami Rahmawati², Kusumajanti³, Pandu Tanoyo⁴, Jonathan Diven Setiawan⁵
¹,²,⁴,⁵Communication Studies Department, Universitas Pembangunan Veteran, Jawa Timur, Indonesia
³Communication Studies Department Universitas Pembangunan Nasional Veteran Jakarta, Indonesia
*Corresponding author
Abstract: Advances in communication media make it easier for users to get access to the desired information. The development of this progress also has an impact on the information society, especially millennial farmers. They use information media to develop food agriculture, livestock and horticultural crops as their business. Even though they are familiar with using information media in their search for information, they still rely on information from agricultural extension workers. Agricultural extension workers from the Special Region of Yogyakarta (DIY) are very supportive of millennial farmers, it is proven in a short time that they have succeeded in inviting as many as a thousand millennial farmers to join. The purpose of this study is to see how the use of communication media, agricultural extension workers as communication for the development of millennial farmers in DIY. The informants of this research came from agricultural extension workers and millennial farmers from Kulonprogo Regency, Bantul Regency, Sleman Regency, Bantul Regency and Yogyakarta City. Data collection techniques in this study using observation, interviews, and documentation. The data analysis technique was carried out in a qualitative descriptive manner. The results show that the use of communication media by agricultural extension workers is related to coordination with millennial farmers to be effective.
Keywords: Extension, Millennial Farmers, DIY, and Communication Media
I. INTRODUCTION
Millennial farmers are part of the information society, they change society’s order by using communication media. Millennial farmers seek information from articles on the internet, videos on Youtube, posts on social media. Millennial farmers are development agents, where they use communication media and are part of the information society. The information society is a society that makes information as something that has economic and strategic value (Savira, et al., 2020) . In the competitive information era, the requirements for mastery of information are very important for the community (Damanik, 2012).