Utilization of Communication Media as Development Communication in Yogyakarta Indonesia’s Milenial Farmers Group

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International Journal of Research and Innovation in Social Science (IJRISS) | Volume V, Issue VIII, August 2021 | ISSN 2454–6186

Utilization of Communication Media as Development Communication in Yogyakarta Indonesia’s Milenial Farmers Group

Ririn Puspita Tutiasri1*, Aulia Rahmawati2, Nurhafifah Matondang3
1,2Communication Studies Department, Universitas Pembangunan Veteran, Jawa Timur, Indonesia
3Educational Information System, Universitas Pembangunan Nasional Veteran Jakarta, Indonesia
*Corresponding Author

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Abstract: Technology is one of the main elements in a development, where technological developments will affect change. Including the development of information technology is able to change a society into an information society. Where the information society is a society that makes information as something that has economic and strategic value. Including in the agricultural sector, where the millennial generation supports the development of agriculture with the use of technology. The millennial generation is also active in agriculture, giving rise to the name of millennial farmers. Especially during the Covid-19 pandemic, interactions between farmers and farmers with extension workers were limited, and they had to use media to reduce the spread of the Covid-19 virus. The purpose of this research is to see how the use of communication media as development communication in millennial farmer groups in Yogyakarta. The informants in this study were millennial farmers from the Yogyakarta area, namely: Kulonprogo, Bantul, Sleman, Gunung Kidul and Jogjakarta districts. Data collection techniques in this study used observation, interviews, documentation, and focus group discussions (FGD). The data analysis technique was carried out in a qualitative descriptive way. The results of the study indicate the use of communication technology by millennial farmers as a medium for seeking information related to agriculture and as a medium for disseminating agricultural information to the public.

Keywords: Communication media, Farmer Groups, Millennial Generation

I. INTRODUCTION

Technological developments change how information is conveyed from communicators to communicants, one of the areas affected is agriculture. Make it effective when the sender of information does not need to meet face to face with the recipient of information. Before the existence of technology, especially social media, agricultural information was usually done conventionally, namely the exchange of information from face-to-face communicators. Submission of information in the field of agriculture is carried out personally or in groups, it takes place and time to arrange a meeting schedule between communicators and communicants.
There are several ways of exchanging information in agriculture, namely: meeting directly between farmers and farmers, farmers with extension workers, farmers with traders or buyers of agricultural products. Agricultural information