International Journal of Research and Scientific Innovation (IJRSI) |Volume IX, Issue XI, November 2022|ISSN 2321-2705
Aini Oktaviani, I Gusti Ayu Sri Deviyanti
Faculty of Engineering, WR Supratman University Surabaya, Indonesia
Abstract: Technology has made great progress every year. For example, information and communication technology. Thanks to the development of information and communication technology, marketing methods that were previously traditional and conventional have now been integrated into the digital world. Many businesses use internet technology to sell and promote their products. Handa Ship Design & Drawing business which is a business in the field of ship design services, plans to market their business online in the hope that this business can be known by many people. Based on the existing background, a web-based marketing information system was created as one of the applications of multichannel marketing strategies for the business. The development of information systems in this study was carried out using the system development life cycle method with a waterfall model approach. System modelling is described using context diagrams, data flow diagrams, and ER diagrams. This information system was built using PHP programming language and MySQL for the database. The final result of this research is a website that can be used by business owners to introduce their business and as a place of communication between customers and business owners.
Keywords: information system, marketing, multi-channel marketing, promotion, website.
I. INTRODUCTION
Technology has made great progress every year, for example, information and communication technology. We can feel the benefits of these technological developments in a variety of ways, including economics. With the development of information and communication technology in the business world, marketing methods that were previously traditional and conventional have now been integrated into the digital world. Many businesses use internet technology to sell and promote their products. In addition to reducing marketing costs, internet technology has become a new form of sales marketing for many businesses.
Handa Ship Design & Drawing business is a business engaged in the field of drawing services. The products produced are in the form of ship design drawings, either new ship designs or redesigning ship drawings. The business, which was founded in 2021, currently does not have a running marketing system, so there are still few people who know about this business. In an effort to market this business, Handa Ship Design & Drawing Business plans to market their business online in the hope that this business can be known by many people.