Assessing the Impact of Purpose-Driven Strategies on Sustainable Development: A Study of Early Childhood Education Centres

Purpose-driven strategies have emerged as an important approach for organizations seeking to balance economic objectives with societal well-being and sustainable development. Within the early childhood education (ECE) sector, particularly among micro-enterprises, limited research has examined how such strategies relate to organizational outcomes and stakeholder engagement. This study investigates the relationship between purpose-driven strategies, business performance, and community engagement among ECE centres in Kerala, India. Drawing upon the Triple Bottom Line framework, the study explores how educational enterprises can simultaneously pursue social impact and organizational sustainability.
A quantitative research design was adopted. Primary data were collected through a structured questionnaire administered to owners and senior administrators of 30 ECE centres operating in Kerala. The instrument measured the extent of purpose-driven strategy implementation, perceived business performance, and community engagement using five-point rating scales. Descriptive statistics and simple linear regression analyses were conducted using JAMOVI software to examine the proposed relationships.

Purpose-Driven Strategy, Early Childhood Education, Sustainable Development

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