Artificial Intelligence in Financial Inclusion: An Impact on Financial Accessibility and Efficiency in India
Authors
Assistant Professor, Department of Management studies, UCEK, Jawaharlal Nehru Technological University Kakinada, Kakinada- 533 003 (India)
Assistant Professor, V.S. Lakahmi Institute of Management Studies, Kakinada – 533 003 (India)
Article Information
DOI: 10.51584/IJRIAS.2025.101100101
Subject Category: Finance and Management
Volume/Issue: 10/11 | Page No: 1084-1097
Publication Timeline
Submitted: 2025-12-09
Accepted: 2025-12-16
Published: 2025-12-23
Abstract
This study explores the role of artificial intelligence (AI) in enhancing financial inclusion and bolstering government-led programs like the Pradhan Mantri Jan Dhan Yojana (PMJDY) and Direct Benefit Transfers (DBTs). Specifically, AI-driven technologies such as machine learning algorithms for credit scoring and automated transaction systems are instrumental in addressing challenges related to financial instability, fraud, and exclusion from formal financial services.Grounded in theoretical frameworks including the Technology Acceptance Model (TAM), Financial Inclusion Theory, Resource-Based View (RBV), and Fraud Triangle Theory, the research incorporates both primary data collected from 468 key stakeholders and secondary data obtained from authoritative sources like the Reserve Bank of India (RBI) and NITI Aayog. The findings reveal that AI significantly improves transparency and operational efficiency within these financial initiatives. However, its effectiveness in preventing fraudulent activities and enhancing financial literacy remains uncertain and warrants further investigation.Through Structural Equation Modeling (SEM), the study establishes a positive and meaningful relationship between AI adoption and increased financial inclusivity. To ensure sustainable economic development, future studies should prioritize the development of robust AI infrastructure, expansion of digital and financial literacy programs, and improved access to reliable internet services. These efforts are essential to fully leverage AI's potential in driving inclusive growth and long-term prosperity.This study explores the role of artificial intelligence (AI) in enhancing financial inclusion and bolstering government-led programs like the Pradhan Mantri Jan Dhan Yojana (PMJDY) and Direct Benefit Transfers (DBTs). Specifically, AI-driven technologies such as machine learning algorithms for credit scoring and automated transaction systems are instrumental in addressing challenges related to financial instability, fraud, and exclusion from formal financial services.Grounded in theoretical frameworks including the Technology Acceptance Model (TAM), Financial Inclusion Theory, Resource-Based View (RBV), and Fraud Triangle Theory, the research incorporates both primary data collected from 468 key stakeholders and secondary data obtained from authoritative sources like the Reserve Bank of India (RBI) and NITI Aayog. The findings reveal that AI significantly improves transparency and operational efficiency within these financial initiatives. However, its effectiveness in preventing fraudulent activities and enhancing financial literacy remains uncertain and warrants further investigation.Through Structural Equation Modeling (SEM), the study establishes a positive and meaningful relationship between AI adoption and increased financial inclusivity. To ensure sustainable economic development, future studies should prioritize the development of robust AI infrastructure, expansion of digital and financial literacy programs, and improved access to reliable internet services. These efforts are essential to fully leverage AI's potential in driving inclusive growth and long-term prosperity.
Keywords
AI implementation mechanisms, financial inclusion programs, Direct Benefit Transfers (DBTs), Pradhan Mantri Jan Dhan Yojana (PMJDY).
Downloads
References
1. P.V.V.SATYANARAYANA. Influence of bank’s reliability services on the customer satisfaction. International journal of creative research thoughts (IJCRT) ISSN:2320-2882 Volue 6, Issue 2 April 2018pp 864 to 870 URL: https://ijcrt.org/papers/IJCRT1134143.pdf. [Google Scholar] [Crossref]
2. P.V.V.SATYANARAYANA Customer satisfaction on the Banks’s support facility services in rural areas” paper published in International journal of Recent Advances in multidisciplinary research ISSN: 2350-0743 Vol.7, Issue 09, PP.6183-6188, September, 2020 [Google Scholar] [Crossref]
3. P.V.V.SATYANARAYANA Study on Investors awareness and perception on forex market as per Indian demographic profile with reference to Visakhapatnam, Andhra Pradesh” paper published in Journal of Survey in Fisheries science ISSN:2368-7487 Volume 10 issue 3, Dec2023 pp 821-828. [Google Scholar] [Crossref]
4. P.V.V. SATYANARAYANA Banker and Customer Relationship – Discovery Publishing House Pvt. Ltd., New Delhi ISBN – 978-93-5056-237-6 First Edition 2013 [Google Scholar] [Crossref]
Metrics
Views & Downloads
Similar Articles
- The Correlation of Marketing Strategies and Financial Performance of Motor Parts Businesses in the City of Mati
- The Role of Blockchain-Based Smart Contracts in Enhancing Financial Transparency and Efficiency in the Emerging Market
- Exploring Intention among Universiti Teknologi Mara Terengganu Community to Donate into Education Waqf Fund
- Utilizing AHP Method to Rank Preference of Waqf Fund Usage for UiTM Terengganu, Malaysia
- The Influence of Portfolio Diversification on Financial Performance: Evidence from Listed Banks on the Ghana Stock Exchange