Reaffirming Clinical Confidence in Atorvastatin Therapy: A Digital Outreach Case Study from Tamil Nadu, India

Statins remain the cornerstone of lipid-lowering therapy for cardiovascular risk prevention. Despite strong guideline support, therapeutic inertia and brand competition pose challenges in consistent statin utilization. This article presents a six-month omnichannel digital campaign executed by Hidoc Dr. across Tamil Nadu, India, aimed at re-establishing physician engagement with atorvastatin therapy in dyslipidemia and stroke prevention. The campaign targeted over 36,000 physicians, generating more than 2.1 million impressions and over 94,000 clicks. With a strong CTR of 5%, the campaign demonstrated the power of structured digital education to reinforce evidence-based practices and guideline-aligned prescribing behavior.

Clinical Confidence, Atorvastatin Therapy

1. Hidoc Dr. India's Largest Doctor Networking Platform. https://www.hidoc.co. Accessed July 14, 2025. [Google Scholar] [Crossref]

2. Cardiological Society of India Guidelines 2023. https://www.csi.org.in. [Google Scholar] [Crossref]

3. Stone NJ, et al. 2018 AHA/ACC Guideline on the Management of Blood Cholesterol. J Am Coll Cardiol. 2019;73(24):e285–e350. [Google Scholar] [Crossref]

4. Gupta R, et al. LDL-C management in Indian patients: A real-world gap analysis. Indian Heart J. 2022;74(2):112–118. [Google Scholar] [Crossref]

5. Yusuf S, et al. Cholesterol lowering in intermediate-risk persons without cardiovascular disease. N Engl J Med. 2016;374(21):2021–2031. [Google Scholar] [Crossref]

6. Khera AV, et al. Cholesterol efflux capacity and cardiovascular events. N Engl J Med. 2017;377:251–261. [Google Scholar] [Crossref]

• Measuring Waste of Patient Time in Health Care at Non-Digitized Hospital: An Observational Study in Bangabandhu Sheikh Mujib Medical University, Bangladesh
• Clinical Manifestations and Therapeutic Response in a Patient with Hypothyroidism: A Case Report
• Eranda (Ricinus Communis) In Gridhrasi (Sciatica): Classical Rationale, Pharmacology and Clinical Evidence- A Narrative Literature Review
• Magnetotherapy in Pain Management: Mechanisms, Clinical Applications, and Future Perspectives – A Review
• Primary Empty Sella Syndrome Presenting with CSF Rhinorrhea: Successful Endoscopic Repair