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Customer Perception and Satisfaction Toward Quick Commerce Services in a Semi-Urban Region: A Study of Erode District

Authors

Dr. V. K. Veerakumar

Associate Professor & Head, PG & Research Department of Commerce (CA), Nandha Arts and Science College (Autonomous), Erode – 52. (India)

Mr. Elaiyabharathi K

Research Scholar, PG & Research Department of Commerce (CA), Nandha Arts and Science College (Autonomous), Erode – 52. (India)

Article Information

DOI: 10.51584/IJRIAS.2026.110400125

Subject Category: Commerce and Management

Volume/Issue: 11/4 | Page No: 1652-1658

Publication Timeline

Submitted: 2026-04-20

Accepted: 2026-04-25

Published: 2026-05-13

Abstract

The retail sector's rapid evolution has spurred Quick Commerce (Q-Commerce), which delivers essentials in 10–30 minutes. While thriving in metros, Q-Commerce remains underexplored in semi-urban areas. This study investigates customer perception and satisfaction with Q-Commerce services in Erode District, Tamil Nadu, focusing on Swiggy Instamart and Blinkit.
A descriptive research design employed primary data from 150 respondents via a structured questionnaire. Analyses included percentage analysis, mean scores, standard deviation, ANOVA, chi-square tests, correlation, regression, and Henry Garrett ranking.
Results reveal that delivery speed, service reliability, app usability, and product freshness strongly shape perception and satisfaction. The regression model shows robust explanatory power (R^2>0.70; details in full paper). These insights offer strategies to enhance service quality and retention in semi-urban markets.

Keywords

Quick Commerce, Customer Perception, Customer Satisfaction, Digital Retail, Erode District

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References

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