“Perception on Electric Cars and Driving Forces Towards Shift to Electric Cars among Potential Consumers - A Study in Bengaluru”

Authors

Jayashree K

Assistant Professor Department of Management Studies Dayananda Sagar College of Engineering Research Scholar K. S. School of Engineering and Management (India)

Dr. Shekar H S

Principal RNS First Grade College (India)

Article Information

DOI: 10.51584/IJRIAS.2026.110100117

Subject Category: Marketing

Volume/Issue: 11/1 | Page No: 1400-1411

Publication Timeline

Submitted: 2026-01-30

Accepted: 2026-02-05

Published: 2026-02-19

Abstract

This study examines the perceptions surrounding electric vehicles (EVs) and the principal factors driving the transition towards these vehicles among potential consumers in Bengaluru. As India advances towards sustainable mobility, it is imperative to comprehend consumer attitudes to facilitate the effective adoption of EVs. Utilizing surveys and interviews conducted with a variety of demographic groups in Bengaluru, the research highlights key motivators such as environmental concerns, savings on fuel costs, government incentives, and technological innovations. However, it also notes that challenges like insufficient charging infrastructure and range anxiety persist. The findings aim to offer insights for policymakers, manufacturers, and stakeholders to accelerate the EV transition in urban India.

Keywords

Electric Vehicles, Sustainability, Environmental Concerns, Driving Range, Consumer Buying Behavior.

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