Understanding Farmapreneurs’ Perspectives on Farm-to-Fork Concept in Agro-Rural Tourism: A Study of Adoption, Challenges and Support Requirements in Pune District

Farm-to-Fork agro-rural tourism, which is a combination of farm production, farm-based tourism and local and regional food traditions, provides an opportunity for farmapreneurs to diversify the enterprise activities through tourism. However, farmapreneurs are expected to handle a number of operational, human resource, marketing, supply chain and financial issues in a farm-to-fork agro-rural tourism firm. The present study was undertaken to learn the perception of farmapreneurs about the Farm-to-Fork agro-rural tourism in the context of development, particularly with respect to its adoption, motivation and challenges faced and support required for its implementation.

Farm-to-Fork, agro-rural tourism, farmapreneurs, agro-rural tourism, rural entrepreneurship

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