Psychological Impact of Neuro-Linguistic Programming (NLP)-Based Coaching on Leadership Development among African Managers: A Quantitative Study

Background: Africa hosts some of the world's fastest-growing economies and most youthful populations. Yet, it simultaneously faces significant challenges, including governance instability, inadequacy in infrastructure, and lack of leadership capability. Few studies have investigated the role that Neuro-Linguistic Programming (NLP)-based coaching may play in influencing the psychological dimensions of leadership among African executives. Therefore, this study aims to assess the psychological impact of NLP-based coaching on leadership development among African managers.
Methodology: This study was a cross-section study carried out among 394 African executives and leaders selected using both purposive and stratified random sampling technique. Data were collected by the use of Global Transformational Leadership (GTL) scale self-administered in an online survey. Descriptive and inferential analyses were performed using SPSS version 27.0. Descriptive statistics summarized the demographic data, while sample t-tests and one-way ANOVA, assessed relationships between NLP exposure and psychological outcomes, with significance set at p < 0.05.
Results: The results of the one-sample t-test indicate a significant, positive impact on leadership development following NLP-based coaching for African executives. The subsequent moderate effect size (Cohen's d = 0.568) demonstrates the efficacy of NLP techniques in fostering transformational leadership. This is particularly evident in the leaders' enhanced ability to develop a shared vision, foster collective goal acceptance, and provide individualized support.
Conclusion: The research concluded that the presence of NLP-based coaching shows a significant impact on transformational leadership behaviour.

Transformational leadership, Neuro-Linguistic Programming, Coaching

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