Challenges Facing Women Entrepreneurs in Accessing Market for Wash Products: A Case of Maji Safi Project in Iringa Region

The study aimed at determining the challenges faced by women entrepreneurs in accessing market for WASH Products in Iringa region. The study employed a mixed method approach, integrating both quantitative and qualitative data. The sample size comprised 200 respondents selected from four districts of Iringa region, Kilolo Dc, Iringa Dc, Mufindi Dc, and Iringa Municipal. Primary data and secondary data were used in this study. Quantitative data were analyzed using descriptive statistics analysis with SPSS, while qualitative data were thematically analyzed to capture deeper insights. The study found that inadequate market information remains a critical barrier for women entrepreneurs from fully capitalizing on market opportunities. The findings revealed that many women entrepreneurs struggle with limited access to affordable credit facilities, with high interest rates. The study revealed that establishing linkages with suppliers were limited among women, reducing their ability to build strong business relationships. The study highlighted the need for interventions that enhance market information flow to empower women and financial institutions to design financing options with favorable terms as well as facilitating inclusive networking for promoting sustainable market access and business development in the WASH sector.

Women entrepreneurs, Sanitation Marketing

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