Exploring the Psychological Mechanisms behind AI Chatbot Adoption

Objective: This study examines the fundamental determinants influencing the intention to adopt AI chatbots in the telecommunication services context in an emerging market. Specifically, it investigates the influence of perceived ease of use (PEOU), perceived usefulness (PU), initial trust, and technology anxiety on chatbot usage intention

Chatbot services, perceived ease of use (PEOU)

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