An Ai-Driven Framework for Personalized Fashion Design Generation and Customization

Artificial intelligence (AI) is increasingly used to accelerate ideation and visualization in fashion, yet empirical evidence on localized, education-oriented design systems remains limited. This study developed and evaluated Fashion Studio, an AI-driven framework that converts user prompts, sketches, style preferences, fabric selections, and body-related parameters into customizable fashion-design concepts. The framework was developed through a system development life-cycle process and organized around input, AI processing, customization, visualization, project management, and designer-client feedback modules. A descriptive-developmental evaluation was conducted at Palompon Institute of Technology during School Year 2025-2026. Thirty students and 10 faculty members (N = 40) assessed the system using a structured questionnaire adapted from ISO/IEC 25010 quality characteristics. Descriptive statistics summarized functional requirements, user familiarity, software acceptability, and open-ended feedback; group evaluations were compared at the .05 significance level. The user interface (M = 4.50) and design-generation process (M = 4.47) were rated Excellent, whereas customization (M = 4.39) was Very Good. Overall acceptability was Excellent (grand M = 4.42). User satisfaction received the highest criterion score (M = 4.56), followed by functionality (M = 4.48) and usability (M = 4.45). Reliability (M = 4.28) and efficiency (M = 4.30) were comparatively lower but remained Very Good. Student (M = 4.49) and faculty (M = 4.37) evaluations did not differ significantly (p = .178). Respondents primarily recommended faster loading, a broader template library, improved body-measurement modeling, and image-based styling input. The findings indicate that a human-centered AI platform can support rapid ideation and collaborative design in fashion education, although technical optimization and more granular personalization are necessary before wider institutional deployment.

artificial intelligence; fashion design; generative design; personalization; human-computer interaction

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