A Study on Impact of Artificial Intelligence (AI) on Consumer Awareness and Enrolment in Atal Pension Yojana (APY) in Coimbatore City
Authors
Professor, Department of Commerce with CSCA, Dr. N. G. P. Arts and Science, College Coimbatore-641048 (India)
Research Scholar, Department of Commerce, Dr. N. G. P. Arts and Science College, Coimbatore-641048 (India)
Article Information
DOI: 10.51244/IJRSI.2026.1308000308
Subject Category: Artificial Intelligence
Volume/Issue: 13/8 | Page No: 4727-4732
Publication Timeline
Submitted: 2026-09-08
Accepted: 2026-09-13
Published: 2026-09-23
Abstract
In the modern digital era, technology has become an integral part of everyday life, influencing how individuals interact, communicate, and make decisions. Among emerging technologies, AI has gained significant importance due to its ability to process large volumes of data, provide insights, and automatic processes. The study examines the influence of AI on consumer awareness and enrolment in the Atal Pension Yojana in Coimbatore City. With the rapid growth of digital technologies, AI-driven tools such as chatbots, personalized recommendations, and data analytics are transforming the way financial schemes are promoted and accessed. The research focuses on how these technologies contribute to improving awareness levels among consumers.
Keywords
Artificial intelligence, Consumer Awareness, Atal Pension Yojana
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References
1. Government of India. (n.d.). Atal Pension Yojana (APY). Pension Fund Regulatory and Development Authority. [Google Scholar] [Crossref]
2. Pension Fund Regulatory and Development Authority. (2023). Annual report 2022–23. [Google Scholar] [Crossref]
3. Reserve Bank of India. (2022). Report on trend and progress of banking in India. [Google Scholar] [Crossref]
4. Ministry of Finance. (2021). Financial inclusion initiatives in India. Government of India. [Google Scholar] [Crossref]
5. World Bank. (2022). Digital financial services and financial inclusion. [Google Scholar] [Crossref]
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