Exploring Factors Related to Adoption of Exergaming among Young Adults in Indian Context

A sedentary lifestyle among many individuals has raised a lot of concern as it has led to serious health issues like heart attacks at an early age. Lack of regular exercise in their daily routine has resulted in people struggling with obesity, hypertension, and social health risks. Exergaming is a technology-induced exercise program that focuses on improving physical strength and well-being among a diverse age group. But in spite of exergaming providing many health benefits, the adoption rate among various age groups was very low. Therefore, this study investigates the factors influencing the adoption of exergaming among young adults in the Indian context. The study employed a mixed-methods approach using questionnaires to explore user perspectives on existing exergames, motivational factors, and sociocultural influences. A total of 30 aged 18–23 years were included in the study. Aspects like health safety, accessibility, cost, cultural relevance, space for exergaming and its technical challenge were highlighted. The key findings reveal factors like cost and accessibility play a major factor in adoption of exergaming among young adults. Additionally cultural factors in Indian setting and flexibility towards technology were found to play a decisive role in exergaming adoption. This study highlights the importance of considering variables such as affordability of exergaming equipment in promoting exergaming among the diverse Indian population.

Exergaming, Social Impact, Indian Context, User experience

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