Intrinsic Motivation as a Strategy to Improve Innovative Work Behavior in Transformational Leadership

The purpose of this study was to examine the effect of transformational leadership on intrinsic motivation and innovative work behaviour, and to examine the circular effect of transformational leadership on innovative work behaviour, mediated by intrinsic motivation, in Private Universities. A total of 110 questionnaires were returned, of which 96 were considered eligible for analysis. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to examine the relationships among transformational leadership, intrinsic motivation, and innovative work behaviour. The results of this study prove that 1) transformational leadership has a significant effect on innovative work behaviour, 2) transformational leadership has a significant effect on intrinsic motivation, 3) intrinsic motivation has a significant effect on innovative work behaviour, and 4) transformational leadership has a circular effect on innovative work behaviour through intrinsic motivation in Private Universities.

Strategic Management, Transformational Leadership, Intrinsic Motivation, Innovative Work Behavior, Private Universities

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