“Marketing Strategies of Selected Clothing Stores in Daet, Camarines Norte: Basis for Improvement”

Clothing is an essential part of our everyday lives, serving not only a practical purpose of providing protection and warmth, but also as a form of self-expression and personal style. From casual streetwear to formal attire, there is a wide range of styles and options available to suit every individual’s taste and personality. Clothing shops play a crucial role in providing a space for customers to explore and try on different garments, allowing them to find the perfect pieces that make them feel confident and comfortable. These shops offer various brands, designers, catering a wide range of preferences. Whether they are looking for the latest fashion trends, timeless classics, clothing shops offer a variety of options to help them find the perfect outfit for any occasion.
One of the most major industries in the world is clothing. Fashion is responsible for a sizeable portion of the world economy. It is a major industry that adds value to the global economy. The global fashion sector would rank as the seventh-largest economy in the world if its GDP were compared to that of individual nations (Fashion United, 2022). The most recent figures available for the global garment industry, $1.7 trillion or 13.7 percent more will be made in revenue from the apparel market in 2023. Over the past ten years, this has grown significantly.

The study will help the researcher to know the existing marketing strategies employees by store owners

1. Blas, F. A., & Erestain, C. (2018). The Strategies of Tiangge Sellers to the Adan, J. L., & Ramos, R. G. (2023). Promotional Strategies and Consumers’ Purchase Intention on Garment Bazaar Retailers. Open Journal of Business.and.Management,.11(2),.613645.https://doi.org/10.4236/ojbm.2023.112033 [Google Scholar] [Crossref]

2. Castillo-Abdul, B., & Cabrero, S. C. & J. D. B. (2021). Evolution of Fashion Marketing and Communication: Systematic Literature Review. Academy of Strategic.Management.Journal,20(2),114.https://www.abacademies.org/articles/evolution-of-fashion-marketing-and-communication-systematic-literature-review-11130.html [Google Scholar] [Crossref]

3. Chiguvi, D. (2022). The challenges faced by management in managing employee resistance_to_change_in_the_mining_sector._International_Journal_of_Development_and_Sustainability,_11(6),_202209.https://isdsnet.com/ijds-v11n6-02.pdf [Google Scholar] [Crossref]

4. Chu, S.-C., & Seock, Y.-K. (2020). The Power of Social Media in Fashion Advertising. Journal of Interactive Advertising, 20(2), 1–2. tandfonline. https://doi.org/10.1080/15252019.2020.1802955 [Google Scholar] [Crossref]

5. Faleye, A. C. (2022). Impact of Marketing Strategies on Sales Performance of Some Selected Food Beverages Companies in Nigeria. International Journal Of_Management,_Social_Sciences, Peace_and_Consflit_Studies._5(2).https://www.ijmsspcs.com/index.php/IJMSSPCS/article/view/351 [Google Scholar] [Crossref]

6. Fandialan, B. F., Milan, J. E., & Alusen, Ma. L. (2019). An Analysis of Consumer Satisfaction in Laguna on Online Selling: Basis for a Marketing Strategy for Lazada..Journal.of.Business.and.Accountancy,.3(2).https://lpulaguna.edu.phwp-content/uploads/2019/10/6.-AnAnalysisofConsumerSatisfactioninLaguna-on-Online-Selling-Basis-for-a-Marketing-Strategy-for-Lazada.pdf [Google Scholar] [Crossref]

7. Jaiswal, S., Kushe, K., & Lucky, V. (2022). Impact of Compensation on the Employee’s Performance. International Journal of Research Publication and Reviews_Journal Homepage:www.ijrpr.com,3,183188.https://ijrpr.com/uploads/V3ISSUE9/IJRPR6882.pdf [Google Scholar] [Crossref]

8. Malaluan, A. Q. (2019). Performance of Micro and Small Enterprises in the Philippine Setting. Journal of Economics and Management Sciences, 2(1), p15. https://doi.org/10.30560/jems.v2n1p15 [Google Scholar] [Crossref]

9. Murugesan, D., & Chitra, C. (2024). Issue 55 Available online @ www.iaraindia. SELP Journal of Social Science -A Blind Review & Refereed Quarterly Journal,XV(46622),23491655.https://iaraindia.com/wpcontent/uploads/2024/01/13-A-STUDY-ON-PREFERENCE-ANDIMPACTOFBUYNOWPAYLATER-SERVICES-_BNPL_-ON-FINANCIAL-WELLBEINGOFTHECUSTOMERS.pdf [Google Scholar] [Crossref]

10. Purwaningtyas, A., & Rahadi, R. A. (2021). The Affecting Factors on Online Clothing Purchase: A Conceptual Model.. Advanced International Journal ofBusiness,EntrepreneurshipandSMEs,3(8),8697.https://doi.org/10.35631/aijbes.3800 [Google Scholar] [Crossref]

11. Puspaningrum, A. (2019). The Role of Business Size, Business Duration, Credit Facilities and Business Legalities on SME’s Growth. European Journal of Research_and_Reflection_in_Management_Sciences,_7(3).https://www.idpublications.org/wpcontent/uploads/2019/05/FullPaperTHEROLEOFBUSINESSSIZEBUSINESSDURATIONCREDITFACILITIESANDBUSINESSLEGALITIES-ON-SME%E2%80%99S-GROWTH.pdf [Google Scholar] [Crossref]

12. Ricafort, M. V., & Borbon, N. M. D. (2020). Status of marketing strategies towards tourist attraction and local products: In the case of Lobo, Batangas, Philippines. International Journal of Research Studies in Education, 9(7). https://doi.org/10.5861/ijrse.2020.5917 [Google Scholar] [Crossref]

13. Rosário, A., & Raimundo, R. (2021). Consumer Marketing Strategy and E-Commerce in the Last Decade: a Literature Review. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3003–3024. mdpi. https://doi.org/10.3390/jtaer16070164 [Google Scholar] [Crossref]

14. Schwarz, J. O. (2019). Strategy orientation in the fashion industry: Short- or long-term?_Journal_of_Futures_Studies._Journal_of_Futures_Studies.https://jfsdigital.org/strategy-orientation-in-the-fashion-industry-short-or-long-term/ [Google Scholar] [Crossref]

15. Wang, H., Liu, H., Kim, S. J., & Kim, K. H. (2019). Sustainable Fashion Index Model and Its Implication. Journal of Business Research, 99, 430–437. https://doi.org/10.1016/j.jbusres.2017.12.027 [Google Scholar] [Crossref]

• Entrepreneurship and Start-Up Ecosystem Vis-À-Vis Government Start-Up Scheme in Manipur: A Critical Review and a Way Forward
• Building Resilience: How Malaysian Women Entrepreneurs Use Strengths and Resources to Navigate Challenges
• Branding in Digital Entrepreneurship: Evaluating Branding Criteria in IT Entrepreneurship
• Bridging the Intention–Action Gap through Entrepreneurial Optimism: A Conceptual Exploration
• Entrepreneurial Orientation of Undergraduate Students in University Malaysia Perlis: A Conceptual Paper