Media, Motivation, Mastery, and Mobilization: A 4M Framework of Entrepreneurial Intention, Barriers, and the Intention-Action Gap

This paper explores entrepreneurial intention, motivations, and barriers among students at a state university in Haryana, India through an exploratory, open-ended qualitative study. The study draws on student interviews from two cohorts: students interviewed before and after the widespread adoption of generative AI (25 each). The researchers use a combination of manual thematic coding and AI-assisted analysis using Google NotebookLM and Claude.

Entrepreneurial Motivations, Intentions, 4M Framework, Shark Tank India

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