Role of Quality Management Practices in Enhancing Supply Chain Performance of Automobile MSMES

The automobile industry plays a vital role in the industrial ecosystem of the Adityapur–Gamharia region, one of Eastern India's prominent automotive manufacturing hubs. Efficient supply chain management (SCM) is crucial for maintaining competitiveness, cost-effectiveness, and timely delivery in this sector. This study evaluates the supply chain performance of selected automobile and ancillary units in the Adityapur–Gamharia industrial belt. The study focuses on the performance of qualitative indicators, such as collaboration, technology adoption, flexibility, supplier relationships, digitization and adaptability to market changes. Findings indicate that while firms have made notable progress in integrating technology and streamlining communication, persistent challenges remain in logistics coordination, demand forecasting, and supplier responsiveness. The study provides a comprehensive understanding of the human and organizational factors influencing supply chain performance and suggests strategies to enhance resilience, collaboration, and longterm sustainability in the regional automotive ecosystem.

Supply Chain Management, Qualitative Analysis, Automobile Industry, Adityapur-Gamharia, Performance Evaluation, Supplier Relationships, Technology Adoption

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