Transforming Agritourism with Technology: Digital Durian Booking System in Johor Malaysia

The Durian Spot Reservation System is an innovative digital platform that was developed to bridge the gap between durian farm owners in Johor and potential customers around the world. Guided by user needs and advisor feedback, the system simplifies the booking process, enhances accessibility to fresh durians, and introduces efficiency for sellers. The system accommodates users of varying ages through an intuitive web interface. Although not addressing the full durian supply right the moment, but it offers an effective solution for rural-urban market linkage and supports the agritourism sector.

Durian Reservation System, Web Application, Online Booking, SDLC, Agritourism

1. Ananya, S. A. (2021). Technology Application in Agri- tourism. Technology Application in the Tourism and Hospitality Industry of Bangladesh, Springer: 113-126. [Google Scholar] [Crossref]

2. Barcaroli, G., et al. (2016). Istat farm register: data collection by using web scraping for agritourism farms. Modernization of Agricultural Statistics in Support of the Sustainable Development Agenda: ICAS VII: Seventh International Conference on Agricultural Statistics: Rome. [Google Scholar] [Crossref]

3. Deda, G. and O. Zaka (2024). "A Way to Internet Collect Data,‘Related to a Specific Subject’. The Special Case: For Albanian Agritourism Users Data." [Google Scholar] [Crossref]

4. Encalada, L., et al. (2019). Mining big data for tourist hot spots: Geographical patterns of online footprints. Geospatial Challenges in the 21st Century, Springer: 99- 123. [Google Scholar] [Crossref]

5. Goyal, P., et al. (2023). "Agro-tourism: a literature review." Handbook of Evidence Based Management Practices in Business: 376-382. [Google Scholar] [Crossref]

6. Hu, T.-L., et al. (2025). "The Impact Mechanism of Video Maturity and Content Empowerment on Purchase Intentions: A Case Study of Agricultural Tourism in Taiwan." Sustainability 17(7): 3195. [Google Scholar] [Crossref]

7. Jayantini, I. G. A. S. R., et al. (2024). "Empowering Villages through Waste Management for Agritourism Success." International Journal of Community Service Learning 8(4): 509-517. [Google Scholar] [Crossref]

8. Katsoni, V. and P. Dionysopoulou (2015). "Agritourism marketing distribution strategy and typology investigation. The case of Arcadia." tourismos 10(2): 131- 152. [Google Scholar] [Crossref]

9. Khampusaen, D., et al. (2024). "Transforming Rural Landscapes: Unleashing Agro-Tourism Potential Through Digital Media Interconnectivity." Journal of Ecohumanism 3(7): 2054-2063. [Google Scholar] [Crossref]

10. Kumar, S. and Shekhar (2020). "Technology and innovation: Changing concept of rural tourism–A systematic review." Open Geosciences 12(1): 737-752. [Google Scholar] [Crossref]

11. Kuo, C.-M., et al. (2024). "Exploring sustainable leisure farm with Intelligent of Things (IoT) technology solution for aging." Sustainability 16(15): 6311. [Google Scholar] [Crossref]

12. Lalisan, A., et al. (2024). Empowering the ASEAN community through digitalization of agriculture for rural tourism development: an NVIVO analysis. IOP Conference Series: Earth and Environmental Science, IOP Publishing. [Google Scholar] [Crossref]

13. Mahida, R. G. (2025). "Agro-Tourism as a Catalyst for Rural Development: A Comprehensive Analysis of Trends, Benefits, and Challenges from 2018 to 2024." Vidhyayana-An International Multidisciplinary Peer- Reviewed E-Journal-ISSN 2454-8596 10(si3). [Google Scholar] [Crossref]

14. Marine-Roig, E. and S. A. Clavé (2015). "Tourism analytics with massive user-generated content: A case study of Barcelona." Journal of destination marketing & management 4(3): 162-172. [Google Scholar] [Crossref]

15. Muwani, T. S., et al. (2024). Digital technologies for sustainable agritourism and human development. Agritourism for sustainable development: Reflections from emerging African economies, CABI GB: 189-206. [Google Scholar] [Crossref]

16. Nolasco-Cirugeda, A., et al. (2022). "Scoping out urban areas of tourist interest though geolocated social media data: Bucharest as a case study." Information Technology & Tourism 24(3): 361-387. [Google Scholar] [Crossref]

17. Pérez-Olmos, K. N. and N. Aguilar-Rivera (2021). "Agritourism and sustainable local development in Mexico: A systematic review." Environment, Development and Sustainability 23(12): 17180-17200. [Google Scholar] [Crossref]

18. Rauniyar, S., et al. (2021). "Agritourism: structured literature review and bibliometric analysis." Tourism Recreation Research 46(1): 52-70. [Google Scholar] [Crossref]

19. Roy, T. and K. Das (2025). "Agro-tourism: An Emerging Way for Boosting Rural Economies and Sustainable Development in North Bengal, West Bengal, India." Journal of Experimental Agriculture International 47(9): 280-289. [Google Scholar] [Crossref]

20. Siregar, O. M., et al. (2024). Challenges in Integrating Agritourism with Sustainable Farming Practices: How Do the Willingness, Attitudes, and Entrepreneurial Competencies of Rural Youth Influence This Integration? Harnessing AI, Machine Learning, and IoT for Intelligent Business: Volume 1, Springer: 439-450. [Google Scholar] [Crossref]

21. Stancioiu, E.-L., et al. (2025). "Enhancing Agritourism 4.0: Key Technologies and Benefits." Business Systems Research: International journal of the Society for Advancing Innovation and Research in Economy 16(1): 233-254. [Google Scholar] [Crossref]

22. Stancioiu, E. L., et al. (2025). "Exploring Sustainable Agritourism and Emerging Technologies in Society 5.0." Balkans Journal of Emerging Trends in Social Sciences 8(1): 17-28. [Google Scholar] [Crossref]

23. Streifeneder, T., et al. (2023). "The future of agritourism? A review of current trends of touristic commercialisation in rural areas." The Annals of Regional Science 71(1): 93- 119. [Google Scholar] [Crossref]

24. Utama, I., et al. (2025). "From farm to HORECA: advancing sustainable value chains for tourism-driven agribusiness in Indonesia." Frontiers in Sustainable Food Systems 9: 1639384. [Google Scholar] [Crossref]

25. Wen-Ta, K. and C.-F. Tsai (2025). "Innovative Pathways for Agritourism Development: Trends, Challenges, and Opportunities." Pakistan Journal of Life & Social Sciences 23(1). [Google Scholar] [Crossref]

26. Ye, S., et al. (2025). "Toward a smarter, sustainable and satisfying life: Exploring the mechanism of smart rural tourism construction empowering rural revitalization in the area of Yangtze River Delta." Heliyon 11(6): e42704. [Google Scholar] [Crossref]

• LeafQuest: A Mobile-Based Augmented Reality for Plant Placement, Discovery, and Growth
• Participatory Ergonomic Intervention Approach on Musculoskeletal Disorder (MSD) in Construction Sectors: A Systematic Review
• Integrating GIS into Traffic Incident Management: A Web-Based System
• RideSmart: A Personalized Motorcycle Product Recommendation System Using TF-IDF and Descriptive Analytics for Javidson Motorshop
• Educational Technology Course Design in Pre-Service Teachers Education: A Bibliometric Review of the Research Landscape