An Investigation into the Impact of Consumer Perception on Compliance to EMA Regulations: The Case of Hatcliffe Residential Area-Harare (2010-2015)
- October 13, 2019
- Posted by: RSIS
- Categories: IJRISS, Social Science
International Journal of Research and Innovation in Social Science (IJRISS) | Volume III, Issue IX, September 2019 | ISSN 2454–6186
Dr David Foya, Rujeko Lynette Mpandanyama
National University of Science and Technology, Department of Business Management, P.O. Box AC 939, Ascot, Bulawayo, Zimbabwe
Abstract: – The aim of the study was to investigate the impact of consumer perception on compliance to environmental management regulations using the case of Hatcliffe residential area (2010-2015). The objectives were to assess factors affecting perception and explore consumer perceptions of regulation, to investigate the characteristics of the processes that stimulate these perceptions and the nexus between communication and perception, to analyse the development and enforceability of Zimbabwe’s Environmental Management Regulations.This study was based on an exploratory research design as it deals with perceptual and regulatory variables and explored the various perceptions of consumers and the executive in the Hatcliffe area in interpretation and implementation of EMA regulations and the possible impact of these perceptions on their compliance to the regulations. The researchers used questionnaires and interviews to collect data for the study. Researchers sampled 4% of the population which is 300 participants. The study found out that Hatcliffe residents mostly comprehend environmental issues through consequences of past experience. Most are knowledgeable of environmental issues in the area while some have shown no interest in some of the issues at hand. Telecommunication companies have also made an impact in imparting knowledge to consumers through their bulk messages which encourage consumers to conserve the environment. Policy makers and implementing bodies were recommended to conduct awareness campaigns to educate and impart knowledge on consumers to enable them to understand the different aspects of the environmental management legislation.
Key words: environmental management, perceptions, policy, EMA- Environmental Management Authority
