Analysis of Poultry Product Demand among Households in Jos-North, Plateau State, Nigeria

International Journal of Research and Innovation in Social Science (IJRISS) | Volume IV, Issue IX, September 2020 | ISSN 2454–6186

Analysis of Poultry Product Demand among Households in Jos-North, Plateau State, Nigeria

Godfrey Onuwa^1*, Ibiyinka O. Ademiluyi² and Grace Owa^3
1,2,3Department of Agricultural Extension and Management, Federal College of Forestry, Jos, Plateau state, Nigeria.
*Corresponding author

Abstract: This study analyzed the demand for poultry products among households in Jos North Local Government Area of Plateau State, Nigeria. Cluster and random sampling techniques were adopted for the study. Primary data was collected using structured questionnaires. Descriptive and inferential statistics were used for data analysis. The results revealed that most (40%) of the respondents were within the age bracket of 21-30 years. Most (59%) were female, most (56%) attained secondary education., most (59%) had household size with a population of 6-10 people, most (86%) had access to the produce market, most (59%) earned an average annual household income of< ₦99,999, the mean price of a crate of egg and 1kg of poultry meat were ₦600 and ₦900 respectively. Also, most (57%) of the respondents preferred poultry products as their major source of animal protein. The estimate of coefficient of multiple determination (R2) was 0.8757, suggesting that 88% of the variation in the demand for poultry products were accounted for by the variables in the regression model. All the constraints identified by the respondents significantly affected their demand for poultry products. Social interventions, microcredit schemes, input subsidy and supply, technology adoption, improved market linkages and price regulations are recommended.

Keywords: Consumer Behavior, Consumer Preferences, Demand Constraints, Determinants, Demography

I. INTRODUCTION

The importance of food in socioeconomic development of any economy cannot be over-emphasized. Over the years, a constant threat to human survival has been the apparent difference between the rate of food production and that of growth of human population. There is increasing evidence of high infant mortality, low disease resistance, poor growth and development, etc. which may be attributable to inadequate protein in the diets of most Nigerians. However, the need to meet protein requirement from domestic sources demands intensification of production of poultry products (eggs and meat), derived from prolific poultry birds (layers and broilers). Poultry has a shorter life cycle ranging between 12 weeks to 96 weeks and is much more prolific than larger livestock. Poultry production is relatively been conceived as a technical venture and one of the available sources of nutritious animal protein [I].

Read More