International Journal of Research and Innovation in Social Science (IJRISS) | Volume VI, Issue VIII, August 2022 | ISSN 2454–6186
Hastuti Indra Sari, Sabar Napitupulu, Saiful S
Lecturers and Researchers of Stie Swadaya, Indonesia
Abstract: The purpose of this paper is to provide an overview of the current situation of SMEs in Indonesia. Can the Indonesian economy rise with assistance from campuses in Indonesia? The method the author applies is qualitative, tracking academic literature and other related materials, focused group discussions to get feedback on the design of research reports, subjective approach to review existing data and materials. SMEs in Indonesia hope to get capital assistance from the Government. For further research, the author suggests continuing research by profoundly examining the Government’s program for SMEs in Indonesia.
Keyword; University, Mentoring, SMEs, Indonesia, Assistance
I. INTRODUCTION
During the pandemic, the production and marketing activities of Small and Medium Units in Indonesia encountered a very significant decline. SMEs in Indonesia experienced a very drastic decrease in turnover. Its production and marketing, which usually reached a turnover of millions of Rupiah per day, has now dropped to hundreds of thousands of Rupiah. One of the contributing factors is the lack of production raw materials, which at the same time affects the distribution of marketing.
Limited Human Resources (HR) Education Most small businesses grow traditionally and are family businesses passed down from generation to generation. The few human resources of small businesses, both in terms of formal education and knowledge and skills, significantly affect the management of their companies. It makes it difficult for the industry to develop optimally. In addition, with limited human resources, these business units are relatively challenged to adopt new technological developments to increase the competitiveness of the products they produce.
Weakness of market penetration (E-Marketing) Small businesses, which are generally family business units, has a very limited business network and low market penetration capabilities because the number of product innovations produced is very limited, and the quality is less competitive.
The process of empowering the results obtained consistently after training and the capital aspect and marketing aspects are the priority factors that determine the sustainability of SME prospects.