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Celebrity Endorsement and Customer Patronage
June 1, 2021 -
Evaluating The Effectiveness of The Marketing Strategies Used in Marketing The Zimbabwe Open University (Zou) Products: A Case of The Midlands Campus
May 25, 2021 -
External Integration and Sustainable Supply Chain Performance of Bottle Water Manufacturing Firms in Rivers State
March 20, 2021 -
Evaluation of Profit Impact of Marketing Strategies on Firm’s Sales Performance: A Study of Branded Soft Beverage Drinks in Lagos
January 2, 2021 -
Ethical issues about kids targeting
December 23, 2020 -
The evolution of marketing research topics in developing countries over the decade: evidence from the Middle East
December 18, 2020 -
Antecedents of Corporate Governance and Customer Satisfaction in the Banking Sector of Zimbabwe
December 5, 2020 -
The Role of Customer care in bringing Customer Satisfaction in Private Universities. A case of University of Arusha, Tanzania
November 23, 2020 -
The Attitudes on Consumer Perceptions towards Viral Marketing: A Study on Foodpanda Food Delivery in Malaysia.
October 15, 2020 -
Database Marketing – Definition and Application of the Concept
October 1, 2020