Determinants of Revisit Intention. Study on Local Tourist at Timor Tengah Selatan Regency
- January 5, 2022
- Posted by: rsispostadmin
- Categories: Business Administration, IJRSI
International Journal of Research and Scientific Innovation (IJRSI) | Volume VIII, Issue XII, December 2021 | ISSN 2321–2705
Determinants of Revisit Intention. Study on Local Tourist at Timor Tengah Selatan Regency
Elly Lay1, Fred M. Dethan2, Erna Giri3, Frengky Dupe4
Department of Business Administration, Faculty of Social and Political Science, University of Nusa Cendana, Kupang
Abstract: This study aims to analyze and determine the factors that influence the intention of tourists to make repeat visits to tourist objects in the Timor Tengah Selatan (TTS) district. The data analysis method used is descriptive statistical analysis and multiple linear regression analysis, using the SPSS application.
This study took place in Timor Tengah Selatan (TTS) Regency, with the consideration that TTS Regency has a variety of potential tourism objects, which still need to be developed. For this reason, it is necessary to know in advance what factors can influence the intention of tourists to visit tourist objects in the area. Thus, appropriate marketing strategies can be formulated in order to increase the number of tourist visits in the future.The results showed that the average scores for the variables of service quality, facilities, attractiveness, destination image and revisit intentions were in the good or high category. Service quality has no significant effect on the intention to return. Meanwhile, the facilities, attractiveness, and image of the destination have a significant effect on the intention to visit again. Simultaneously these four variables have a significant effect on the intention to revisit. The results of the research are expected to provide input to local stakeholders in formulating tourism development policies as one of the supporting sectors for the regional economy.
Keywords: revisitintention, facilities, attractiveness,, image.
I. INTRODUCTION
The Covid 19 virus pandemic that has hit various regions of the earth over the past year has destroyed various economic sectors in almost all countries. The tourism sector is one of the sectors that is also affected by the pandemic. This is because during the pandemic there were many restrictions imposed by authorities in various countries which would directly hinder people from traveling. In addition, the decline in various economic activities has also exacerbated the development of the tourism sector. Behind it all, the tourism sector is actually one sector that can be a mainstay sector to spur economic growth.
Based on the above understanding, the local government of Timor Tengah Selatan (TTS) places the tourism sector as one of the mainstay sectors that need to be developed in order to improve the regional economy. This can be seen clearly in the description of the vision-mission that has been formulated.
The success of developing the tourism sector will be reflected in how much the number of tourist visits increases. To increase the number of tourist visits, it is necessary to know what factors can influence the intention of tourists to return to visit, because by knowing these factors, stakeholders can formulate appropriate marketing strategies.
