Examining Employee Perceptions on CSR activities in context to Manufacturing Units of Ahmedabad Region
- April 10, 2020
- Posted by: RSIS
- Categories: Commerce, IJRSI
International Journal of Research and Scientific Innovation (IJRSI) | Volume VII, Issue III, March 2020 | ISSN 2321–2705
Neha Saxena1, Dr. P.R. Patel2
1Research Scholar, S.D. School of Commerce, Gujarat University, Gujarat, India
2Associate Professor, Govt. Commerce College, Gandhinagar, Gujarat, India
Abstract:- This paper aims to examine employee perceptions on Corporate Social Responsibility in context to manufacturing units of Ahmedabad city. It is mix method type of study. The structured questionnaires employed to select employees( N=70635, n=429) of ten manufacturing units in Ahmedabad region by considering the factors such as CSR policy, health, education, woman empowerment, environment and prevention of natural resources, community development and rural development. IBMSPSS.25 is employed as a statistical tool for data analysis. The results reflected that employees are aware of CSR policy adopted by their units and it is also observed that health, education, woman empowerment, environment and prevention of natural resources, community development and rural development are positively related with CSR policy. The most significant factor associated with CSR policy is significantly related with environment and prevention of natural resources.
Key words: CSR, health, woman empowerment, environment and prevention of natural resources, community development
I. INTRODUCTION
Corporate Social Responsibility plays significant role in smooth functioning of organizations. It includes the elements like; social responsibility and customer relationship, motivated employees, probability and value, showing a free commitment, social media visibility, public relation benefits government relations, and building a positive workforce environment.
The present study is a mix method type of study which provides inputs on perception of all managerial levels on CSR in context to manufacturing units of Ahmadabad region. The researchers aim to examine employees` perceptions on CSR policy in health sector, educational sector environment and preventing natural resources, women empowerment, community development and rural development. CSR is an emerging concept as it is now becoming one of the important criteria to become a respectable and leading corporate which not only carries out business activities, but also dedicates itself to the nation by implementing CSR.
