Factors Influencing the Selection of Fine Dining Restaurant in Delhi & NCR: An Empirical Study
- August 21, 2020
- Posted by: RSIS Team
- Categories: IJRISS, Management
International Journal of Research and Innovation in Social Science (IJRISS) | Volume I, Issue IV, April 2017 | ISSN 2454–6186
Factors Influencing the Selection of Fine Dining Restaurant in Delhi & NCR: An Empirical Study
Stuti Sahni , Dr. Farhat Mohsin
Faculty of Management Studies, Manav Rachna International University, Faridabad, Haryana
Abstract: The tourism sector is one of the largest growing sectors, this sector comprises of many sub-sectors like food, traveling, leisure, transportation are few among others but food industry is considered the ‘back bone’ of this sector. There has been a lot of research on consumer buying behavior most of which are directed towards products and services in general. However this research focuses on restaurant industry and more specifically towards the factors that influence the choice of customer in selecting the restaurant.
Generally, the process of selecting the restaurant is based on the various services being offered by the restaurant, information available about the restaurant online, variety in menu and above all the personal preferences of the consumer. This paper is based on primary data collected through a questionnaire. The study was carried out in selected fine dining restaurants of Delhi & NCR. Question related to respondent’s gender, age, and marital status, educational qualification,designation, experience, purpose of visits, monthly income, and religion they are associated with. The samples were drawn from the population of 200 respondents, who were either local residents or tourists at Delhi & NCR region. The study was carried out at selected fine dining restaurants in Noida, Faridabad and South Delhi. The data was analyzed using Chisquare test, ANOVA and t-test method using SPSS.
