Online shopping in Oman – Its influence and opportunities
- July 1, 2022
- Posted by: RSIS
- Categories: IJRISS, Marketing
International Journal of Research and Innovation in Social Science (IJRISS) | Volume VI, Issue VI, June 2022 | ISSN 2454–6186
Online shopping in Oman – Its influence and opportunities
Laith Al Sabahi, Majid Al Kharusi, Al Faisal Al Hinai, Waleed Al Rumhi, Mohammed Al Nasseri, Dr. Mohammed Shafiuddin
Oman College of Management and Technology Marketing Research Students Research
Abstract: This research will aim to explore the impact of online shopping on green product purchase behavior in Oman. In this research we used a primary based data one which conducts a survey amongst 50 online shoppers in the Muscat region. The respondents were selected using convenience sampling and snowballing sampling techniques. The responses were analyzed using SPSS software. We found that most of the respondents were below 25 years of age, most were male, and most had an income level of 250 to 500 Rials. Most of the respondents had disagreed with the statements showing that there was a lack of informativeness, credibility and green attitudes amongst the Omani customers and online retailers. Green product awareness needs to be overall improved in Oman and retailers need to provide a range of products to motivate the consumers to ‘Go green’.
Keywords: Online shopping, green product, informativeness, credibility and green attitudes
I. INTRODUCTION
Many recent studies have been conducted in the realm of internet buying behavior. These studies focused on confidence, commitment, and risk level in e-commerce throughout online purchase operations. These research initiatives have also developed models of shopping behavior based on aspects that are now impacting the entire online buying process (Svatosova, 2020).
Accelerated industrial growth and technology advances make person’s lives more convenient, but they also offer several environmental issues, such as environmental pollution, global warming, and air pollution. These issues have a direct impact on the long-term viability of economic and social development, the environment, and civilization. It has also drawn everyone’s attention to the natural (Zhuang, et al., 2021). Many customers recognize the interrelated nature and are aware that their shopping habits will have an influence on the natural systems. Consumers began to alter their lives and corporate practices, eventually increasing their purchase of green products (Kong, et al., 2014).
While a number of researches have been conducted in Oman pertaining to online shopping, factors influencing customer satisfaction on online shopping in Oman (Al-Jahwari, et al., 2018), consumer protection on online shopping (Belwal, et al., 2021) etc.
