SEO-A Review
- February 18, 2018
- Posted by: RSIS
- Categories: Computer Science and Engineering, Digital Marketing, Engineering, Search Engine Optimization (SEO)
International Journal of Research and Scientific Innovation (IJRSI) | Volume V, Issue II, February 2018 | ISSN 2321–2705
Sonu B. Surati, Ghanshyam I. Prajapati
Department of Information Technology, Shri S’ad Vidya Mandal Institute of Technology, Bharuch, Gujarat, India
Abstract— Search Engine Optimization (SEO) is the process of affecting online visibility of a website or web page. This is important to improve rank of search result for website and get more page views, which are requested by user and these users can be converted into customers. A Search Engine Optimization may target on different search engines like image, video, academic, news, industry etc. and using these engine ranks they provide better and optimized result for user. These ranks help them to view popular page among the number of page available in the (non-paid) search result. Also, SEO is to help website managers to improve traffic of website, to making site friendly, to building link, and marketing unique value of site. SEO classified in two categories as either white hat SEO or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently. SEO is used to improve their frames and create more economic effectiveness and social effectiveness and also they can focus on national and international searcher(s).
Keywords— Search Engine Optimization, White Hat, Black Hat, Link-Building, Marketing, Website, Social Sharing, Ranking.
I. INTRODUCTION
A search engine is software that is designed to search for information on World Wide Web. The information may be mix of pages, images or other so such traffic is generated on sites. For solve this problem, Search Engine Optimization techniques are used. SEO is a very broad topic. It is a part of search engine marketing. SEM is a paid and organic type of search engine. Search Engine Optimization is a technique, which is used to improve visibilities of websites and also improve rank of search result. The term search engine optimization implies a relevant history must be considered after the development of search engines. Day by day different search engines are created. This is show in fig. 1. In recent era, used and popularity of internet is increased. It creates difficulty for site seeking, public visibility [1]. According to study, growth of internet used is about 3 million on the internet each moths [1].
