Social Media Integration Into Contemporary Human Resource Management: A Qualitative Approach

International Journal of Research and Scientific Innovation (IJRSI) | Volume IX, Issue IV, April 2022 | ISSN 2321–2705

Social Media Integration Into Contemporary Human Resource Management: A Qualitative Approach

Bello Deva Vincent
Associate Professor, Department of Business Administration, Modibbo Adama University, Yola, Nigeria

ABSTRACT
This study explored the theme “social media integration into contemporary human resource management: a qualitative approach.” The study was guided by three research objectives which are;to determine whether human resource managers integrate social media in their practices; to ascertain the benefit of integrating social media into human resource management and to determine challenges associated with the integration of social media into human resource management. The study was built on the Theory of Creative Destruction and the population of the study comprised of human resource managers and academicians within Yola metropolis. The study adopted dual research methods which are the in-depth interview and integrative literature review design. The researcher interviewed human resources managers and academicians that specialized in human resource management until the results reachedsaturation point. Findings revealed that human resource managers have incorporated social media into contemporary human resource management. It was also found that social media platforms offer lots of benefits to human resource managers in their professional practices. However, it was unraveled that there are quit a several disadvantages associated with the integration of social media into contemporary human resource management even though the advantages outweigh the disadvantages. Therefore, it was recommended among other things that there is the need for managers of human resources to be aware of the right limits and boundaries when it comes to using social media for their professional practices.

Keywords: Human Resource, Integration, Management, Qualitative Approach, Social Media,

INTRODUCTION

The advancement in technology has transformed human society in many ways. Lately, modern technologies such as the internet and social media have become an important and integral part of our lives as humans (Djabanor, 2019). Awofadeju and Ewuola, (2019) authenticate the veracity of the above assertion when they stated that the rise in the use of social media around the world has led toits use in almost all facets of human endeavor. Suffice it to say that this newform of communication is growing at an incredibly rapid pace. According to Inya (2017), social media have changed the pattern of corporate communications, affecting the ways organizations disseminate information.

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