Synergistic Alignment: Harmonizing Strategic Objectives, Strategies, and Initiatives for Optimal Organizational Success

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Synergistic Alignment: Harmonizing Strategic Objectives, Strategies, and Initiatives for Optimal Organizational Success

Peter Agyekum Boateng PhD, Patience B. Yamoah PhD
Management Studies Department, School of Business, Valley View University, P. O. Box AF595, Adenta, Accra Ghana
Received: 10 June 2023; Accepted: 03 July 2023; Published: 30 July 2023


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Abstract: – Strategic alignment is a critical factor in achieving organizational success. It involves aligning an organization’s strategic objectives, strategies, and initiatives to ensure coherence across different levels and functions. Despite its importance, organizations struggle to achieve and sustain strategic alignment. This literature review paper addresses this issue by examining the drivers and enablers of strategic alignment, as well as the barriers and challenges that organizations commonly face in the alignment process. It provides an overview of the theoretical framework of synergistic alignment for organizational success. It also examines the strategic objectives, strategies, and initiatives required for optimizing this alignment, and takes a closer look at the synergistic alignment frameworks and models available to organizations. Additionally, it analyzes the key factors influencing synergistic alignment, including communication, leadership, and culture, and also identifies the benefits and outcomes of synergistic alignment, highlighting the positive effects of achieving organizational agility, which includes enhanced performance. Finally, it provides insights and guidance for practitioners on aligning strategic objectives, strategies, and initiatives within their organizations to enhance performance, adaptability, and long-term success. Aligning strategic objectives, strategies, and initiatives is important because it allows organizations to effectively use their resources, improve decision-making processes, and enhance overall performance.

Keywords: strategic alignment, synergistic alignment, strategic objectives, strategies, initiatives, organizational success.

I. Introduction

In today’s fast-paced and competitive business environment, organizations strive to achieve sustainable success and maintain a competitive edge. Strategic alignment plays a crucial role in ensuring organizational success by aligning strategic objectives, strategies, and initiatives (Ghonim et al., 2022). This process involves synchronizing various elements within an organization, including its goals, strategies, processes, and resources, to create a cohesive and integrated approach towards achieving desired outcomes (Merkus et al., 2019). Organizations operate in intricate and rapidly evolving markets and face numerous challenges such as technological advancements, globalization, and changing consumer preferences. In this context, strategic alignment is essential as it enables organizations to adapt and respond effectively to external pressures while aligning internal operations to support overarching goals (Ghonim et al., 2022). When strategic objectives, strategies, and initiatives are in alignment, organizations can more efficiently leverage their resources and capabilities, resulting in enhanced performance, increased profitability, and a stronger competitive advantage (Merkus et al., 2019). By aligning strategies and initiatives with the organization’s objectives, leaders can prioritize and allocate resources strategically, ensuring optimal utilization and minimizing wastage. This not only improves operational efficiency but also enables organizations to adapt quickly to market changes and seize emerging opportunities (Teece et al., 2016).

Strategic alignment is not a fixed process but a dynamic one that requires continuous adaptation and change. As the strategic choices made by an organization affect the actions of its competitors, the organization needs to respond to them in a timely manner. The alignment may change over time, depending on the internal and external contingencies (Henderson & Venkatraman, 2019). Many organizations face challenges in achieving optimal alignment between their strategic objectives, strategies, and initiatives, which are essential elements of the strategic management process that define the desired outcomes and direction, outline the approaches for achieving objectives, and represent specific actions and projects undertaken to implement strategies (Hughes et al., 2021). This misalignment affect an organization’s ability to adapt, innovate, and respond to market challenges effectively. The literature seems to lack a comprehensive understanding of the process and practices that can facilitate synergistic alignment between these elements. Most studies focus on individual elements of strategic alignment or offer fragmented insights (Jarzabkowski et al., 2019; Ghonim et al., 2020; Khashan et al., 2021; Mittal et al., 2023). Therefore, there is a need for a holistic view of the alignment process and the factors that influence its success.