The Effect of Online Shop on Shopping Behavior in X Grade Students of SMA Muhammadiyah 2 Bandar Lampung
- April 30, 2020
- Posted by: RSIS
- Categories: Education, IJRISS
International Journal of Research and Innovation in Social Science (IJRISS) | Volume IV, Issue IV, April 2020 | ISSN 2454–6186
Novia Nalom Larasati, Risma Margaretha Sinaga, Erlina Rufaidah
Faculty of Training and Education, Universitas Lampung, Indonesia
Abstract — This study aims to determine the effect of online shop on shopping behavior in X grade students of SMA Muhammadiyah 2 Bandar Lampung. This research uses survey research methods. Data collection techniques can be done in several ways, such as observation, questionnaires and documentation. The population in this study are all students of X grade of Science 1 and Science 2 in which totaling 66 people. The sampling technique used in this study is probability sampling technique using simple random sampling. The results showed that online shop in a simple linear regression affected the student shopping behavior in X grade of science students of SMA Muhammadiyah 2 Bandar Lampung. This was shown from the results of the tstatistic about 2,763 > ttable 2.364 and the probability (sig.) about 0.013 < 0.05. This stated that the online shop had a contribution to shopping behavior in X grade of Science students of SMA Muhammadiyah 2 Bandar Lampung.
Keywords: Online Shop and Shopping Behavior
I. INTRODUCTION
Technology was created to facilitate human work with all the technical equipment to process and convey information. Technology is divided into two aspects, such as information technology and communication technology. Technology and communication are starting to penetrate human life in various parts of the world including villages. Information technology includes all matters related to the process, tool using, manipulation and management of information. Communication technology includes everything related to the use of tools to process or transfer data from one device to another.
E-commerce began in the 1990s, although at that time it was not too widespread as the 1.0 revolution era, it was only a form of goods catalog. The revolution of 2.0 era was a period where the process of ordering and shipping goods, generally using a website that can be accessed only by a computer. The revolution of 3.0 era was still in common, which buying and selling activities were carried out by mobile equipment. At this time the business began massive in some social media such as Instagram, Twitter, WhatsApp, Facebook, and others.
