Strategy Implementation and Performance of Businesses Owned by Women in Kano Metropolis

International Journal of Research and Innovation in Social Science (IJRISS) | Volume V, Issue V, May 2021 | ISSN 2454–6186

Strategy Implementation and Performance of Businesses Owned by Women in Kano Metropolis

Adam Muhammad Saifullahi¹, Aminu Kado Kurfi², Jibrin Ramalan³
Department of Business Administration and Entrepreneurship, Bayero University, Kano.

Abstract
This study was conducted to investigate the relationship between strategy implementation and performance of businesses owned by women in Kano metropolis. The study targeted the businesses owned by women both registered and non-registered. Primary data was collected by structured questionnaire that was distributed to the women in businesses. Out 200 distributed copies, 181 were retuned and all used for data analysis. The result of study indicate that there is the significant relationship between strategy implementation and performance of businesses owned by women. The study therefor concluded that strategy implementation has a significant and positive effect on the performance of businesses owned by women in Kano metropolis.

1.0 Introduction

Strategy implementation is very vital area that is value by many organizations. For example the current Nigerian government failed implement any type of strategy which yield the poor performance to the government. However, organizations vary in the degrees about strategy implementation. Misankova & kocisova (2014), strategic implementation as a part of strategy management of the company plays an important role in achieving prosperity and competitiveness. The strategy reflect the fundamental ideas on which way the objectives of the company will be achieved.
Although various studies haven conducted on strategy implementation, Misankova & kocisova (2014), Korir, Tarus, Torois & Torois (2015), Ogunmokun, Hopper, & Mcclymont (2015). Despite the contribution of these studies, they failed to ascertain in their studies the consequent effect of strategic implementation on women owned businesses.
Misankova & kocisova (2014), argued that prosperity and competitiveness of the company are conditioned also by flexible strategic management. Companies without strategic management cannot be competitive in the long-term and without appropriate strategy, strategic development is unsuccessful. However, Ogunmokun, Hopper, & Mcclymont (2015), tend to support the prescribed literature of (David 2003: 2005, Kotler et al, 2001, Pride & Ferrel 2003), that stresses that organizations should treat implementation as an important component of marketing strategy.

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