The Effect of Tourism Destination Development, Service Quality on Destination Image and Satisfaction and Its Impact on Tourist Loyalty
- August 26, 2021
- Posted by: RSIS
- Categories: IJRISS, Tourism Studies
International Journal of Research and Innovation in Social Science (IJRISS) | Volume V, Issue VIII, August 2021 | ISSN 2454–6186
Mahmud Lahay, Syamsul Bachri, and Wahyuningsih
Tadulako University, Faculty of Economics and Business, Tadulako University, Palu, Indonesia
Abstract: The purpose of this study is to empirically test and explain (1) the effect of tourism destination development on the image of tourism destinations, (2) the effect of service quality on the image of tourism destinations (3) the effect of destination image on tourist satisfaction (4) the influence of destination image on tourist loyalty. (5) the effect of satisfaction on tourist loyalty and (6) the effect of service quality on tourist satisfaction in Togean, Tojo Una-Una Regency, Central Sulawesi, and Wakatobi, Wakatobi Regency, Southeast Sulawesi. This type of research uses Explanatory Research. Hypothesis testing using Partial Least Square Structural Equation Modeling (PLS-SEM). The number of samples is 198 respondents.
Keywords: Tourism Destination Development, Service Quality, Destination Image, Satisfaction, Loyalty
I. INTRODUCTION
Tourism is a sector of concern to the central government and local governments, especially for areas with the potential for natural and marine resources. The development of the tourism sector is expected to be a source of Regional Original Income (PAD) and can support and support other economic sectors. The performance achieved by the tourism sector from 2018 to October 2019 experienced an upward trend, but since the tragedy of the Covid-19 pandemic, the first to be significantly affected was the tourism sector. The Large-Scale Social Restriction Policy (PSBB) has resulted in the global tourism sector, including Indonesia, experiencing negative growth. Despite experiencing negative growth at this time, however seller, (2020)predicts that post-Covid-19, the first sector to rise is the tourism sector. The results of the research support this are et al. (2021)explained that rebuilding a more sustainable ecology and the economy as they emerge from the pandemic in the ongoing climate crisis. Likewise, opinionCooper, (2000); Sunaryo, (2013); Silnov & Tarakanov, (2015; Andrianto & Sugiyama, (2016; Krasnokutskiy et al., (2016);
