Reframing and organizational effectiveness in Igara Growers Tea Factory Bushenyi District South Western Uganda

International Journal of Research and Innovation in Social Science (IJRISS) | Volume V, Issue XII, December 2021 | ISSN 2454–6186

Reframing and organizational effectiveness in Igara Growers Tea Factory Bushenyi District South Western Uganda

Asuman Bateyo, Prof. Emuron Lydia, Dr. Benard Nuwatuhaire
Kampala International University Uganda

Abstract: This study aimed at establishing the relationship between reframing and organisational effectivenesswith a sample size of 224 respondents. The study used a pragmatic philosophy, mixed methods approach using cross sectional and correlation designs for quantitative and phenomenological design for qualitative approaches. Data were collected using non-standardised instruments and in-depth interviews. The parametric tests were performed and all passed the linearity requirements. Data were analysed using descriptive statistics, Pearson Linear Correlation Coefficient, regression analysis and thematic content analysis. The findings revealed that there is a positive and significant relationship between reframing and organisational effectiveness It was concluded that reframing if well applied can lead to improved organisational effectiveness in the Igara Growers Tea Factory Bushenyi district in Uganda. Thus, the study recommended that the factory should maintain active mobilisation for change, have a strategic vision and create performance management systems.

Key words: Reframing and Organisational effectiveness

I. INTRODUCTION

The environment in which businesses operate the world over has undergone radical changes in recent times. In fact, companies that once enjoyed easy command over their rivals and dominated their markets now find themselves engaged in raging battles to re-establish their previous dominance and regain their former market share (Warui et al., 2015). The mere survival of many firms is at stake and the greatest challenge for such institutions is how to ensure their survival in a competitive environment which has been exacerbated by the faster-changing global market and hypercompetitive global market environment (Hanson, Hitt, Ireland & Hoskisson, 2016). The desire to promote and attain effectiveness in terms of performance constitutes a challenge to almost all companies the world over (Appelbaum, Bailey, Berg and Kalleberg, 2000). Thus, concentration of this study however is on how organisational effectiveness can be attained through reframing. Reframing is about unblocking, reshaping and preparing the business mind so that a new vision and resolution can be infused in it (Talwaret al., 2015) and organisational effectiveness is the level to which the goals of the organisation and its employees are met in terms of performance (Aguinis, 2019).

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