International Journal of Research and Innovation in Social Science (IJRISS) | Volume VI, Issue VI, June 2022 | ISSN 2454–6186
Michelle A. Alcebar, MBA
Institute of Business Education and Governance
DSSC, Digos City, Philippines
Abstract: 30 MSMEs assisted by DOST under SETUP in Davao del Sur is presented. Innovation advantage and customer value advantage were the essential factors of competitiveness. Entrepreneurial orientation, strategic marketing, and strategic finance were the essential factors of organizational performance. Satisfaction growth, return on investment, and improving living standards were the essential factors of financial performance. Innovation advantage and entrepreneurial orientation were significant factors that affect satisfaction growth. Innovation advantage and strategic finance were significant factors that affect the return on investment (ROI) and entrepreneurial orientation, strategic marketing, and customer value advantage were significant factors that affect the improved life standard of MSMEs in Davao del Sur.
Keywords: MSMEs, Competitiveness, Organizational and Financial Performance
I.INTRODUCTION
The Association of Southeast Asian Nations (ASEAN) is a regionally-based international organization with ten members. ASEAN was created on August 8, 1967, with five members, namely: Thailand, Singapore, Malaysia, Indonesia, and the Philippines. In addition to the five original members, Brunei joined in 1984, Vietnam in 1995, Laos and Myanmar in 1997, and Cambodia in 1999. The ten country members have a total population of half a billion people and a combined Gross Domestic Product of some 700 billion vs. the dollar. ASEAN has been successful in reducing the level of tariffs operating in the region and as part of the 2020 ASEAN vision, the countries of the organization committed themselves to create an ASEAN Economic Community, which will be the year 2020 be a single economic market in which free movement of goods and services will take place, easier movement of capital and promotion of investment (Bajao, 2015).