International Journal of Research and Innovation in Social Science (IJRISS) | Volume VI, Issue VII, July 2022 | ISSN 2454–6186
Destination Image Development in Tourism: Literature Review
Pande Gde Bagus Naya Primananda, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja, Putu Yudi Setiawan
Economics and Business Faculty, Udayana University, Bali – Indonesia
Abstract: The development of the image of the destination continues to grow so that research is needed that can determine future research gaps. This rapid development inspired us to conduct a recent literature review on destination image. In this study we update the literature review introduced in previous studies (Li et al., 2015) and define research gaps to be conducted. To achieve the objectives of this study, the researcher details the image research of selected destinations from 2012-2019 which was carried out to review the latest findings. The result is a brief summary of the destination image research based on the attributes used, analysis, number of samples and type of sample.
Keywords: destination image, literature review, image
I.INTRODUCTION
The tourism industry, including a business that continues to grow recently, has very good prospects and has extensive links with several other industries, which encourage economic growth. Besides that, the image of the destination has a big impact on travel, such as the selection of a destination and future travel intentions. Research on destination image continues to grow and produces many findings. Regardless of the results of the research, efforts to understand the image of the destination need to be made to fill in the knowledge that continues to grow
Previous studies on destination imagery that have been carried out in the last decade include Prayag and Ryan (2012) who used 7 attributes of destination imagery which found that cultural diversity is one of the determinants of satisfaction. Lee et al (2014) using 21 attributes of destination image found that services must be well controlled and the post-trip image of tourists varies according to their level of satisfaction, therefore it is important to ensure that tourists are satisfied after visiting the destination. Foroudi et al (2018) which uses 6 attributes of destination image explain that destination image is the main antecedent of behavioral intentions such as intention to return and intention to recommend. Therefore, it is very important to strengthen a positive image after the visit. The image of the destination is a key factor to influence the factor of tourist visits in the future, although it is impossible to control all elements of the image of the destination, tourism actors must build a positive image of the tourist destination.