International Journal of Research and Innovation in Social Science (IJRISS) |Volume VI, Issue XII, December 2022|ISSN 2454-6186
Twitter Media Information Sharing on BPJS Kesehatan Services
Neka Fitriyah*, Isti Nursih
Sultan Ageng Tirtayasa University Banten-Indonesia
*Corresponding Author
Abstract: Health services are one of the fundamental rights of the people whose provision must be administered by the Government as mandated in the 1945 Constitution. BPJS Kesehatan twitter account often finds various types of complaint tweets, questions, criticisms and suggestions every day from the public in submitting opinions, questions, confirmations and other information. This research tries to see how the role of Twitter BPJS Kesehatan as a medium for sharing information. The research method used in this study is a descriptive qualitative method that tries to describe BPJS Kesehatan’s Twitter social media as a means of sharing information.
The results of this study illustrate the role of Twitter in BPJS Kesehatan including: (1) Promoting blog posting companies through company accounts (2) Communicating problems faced by the community in obtaining BPJS Kesehatan services (3) Building a reputation for BPJS Kesehatan services (4) Educational facilities to the public.
Keywords: Socialization, service, social media and information.
I. INTRODUCTION
The development of information technology has an impact on various changes, both in the social, cultural, political and government policy order. Many sectors of government and public services use social media as a means of publication, socialization and information means. Social media today is not only a means of entertainment for the public but also a strategy for disseminating information to improve government development programs [1]. Twitter is one of the social media that is widely used by the public as a means of spreading and receiving information. Twitter in limited comments can be categorized as the core information of a post Twit uploaded on Twitter. Lots of comments on Twitter by certain accounts, popular or viral because followers allow people to comment, information that is trending, updating and or becoming viral news [2].
Since the emergence of Twitter as a social media platform in 2007, many Indonesians have used it as a means of information, publication and socialization. The latest data on twitter usage to date has increased significantly as reported by We Are Social, the number of Twitter users in Indonesia alone reaches 18.45 million in 2022, this number is equivalent to 4.23% of the total Twitter users in the world which reached 436 million. The number of Twitter users in Indonesia itself in 2022 has an increase of 31.3% this is higher than the previous year which was 14.05 million.