‘The Effect of Organizational Innovation and Organizational Culture on the Market Performance of SMES in Pakistan’
- June 10, 2018
- Posted by: RSIS
- Categories: Management, Uncategorized
International Journal of Research and Innovation in Social Science (IJRISS) | Volume II, Issue V, May 2018 | ISSN 2454-6186
Gulshad Hussain1, Dr. Muhammad Imran Hanif2, Abu Bakar Abdul Hamid3
1MS Scholar, Institute of Banking and Finance, Bahauddin Zakariya University, Multan, Pakistan
2Assistant Professor, Institute of Banking and Finance, Bahauddin Zakariya University, Multan, Pakistan
3PhD, Professor of Marketing and Supply Chain Management, Putra Business School (PBS), Universiti Putra Malaysia (UPM), 43400 Serdang, Selangor. Malaysia
All the organizations try the best for the improvement of performance and culture of the organization is one of the most important driver for the betterment of firm’s performance. Previous studies has focused on performance of the firm in term of organizational productivity, employees’ job satisfaction, and employees turnover rate that are significantly being affected by organizational culture.On the same time, innovation is found to have positive impact on the firm’s performance, nation’s overall economic climate, industry competitiveness and the standard of living of the nation. Innovations are important competitive instrument for long term organizations’ objectives accomplishment/ performance improvement and success. It is also considered most important source of gaining competitive edge through bringing changes in the technology, work environment as well support for proper implementation of organization’s initiative change. Both organizational culture and innovation has greater importance and playing major role for the firm performance. Several studies conducted on the culture, innovations relationship but that focuses job satisfaction, employees turnover and productivity. In others studies researchers focuses on organizational culture with innovation, product innovation, market innovation and check these factors impact on the market performance of the firm.there are just a couple of studies which have particularly displayed and observationally researched the idea of relationship between organizational innovation its culture, and organizational performance (Martins and Terblanche, 2003).
The research done here, has given importance to explore relationship of organizational culture and organizational innovation and its impact on organization’s performance. Probably, this will help a lot to understand the environment of the organizatios, culture and further more helps to understand mechanism to the development of innovative ideas, structure and various innovation adaptation in organization.
