Education Service Marketing (Case Study at Amal Insani Kindergarten Depok Yogyakarta)
- February 14, 2020
- Posted by: RSIS
- Categories: Education, IJRISS, Islamic Studies
International Journal of Research and Innovation in Social Science (IJRISS) | Volume IV, Issue I, January 2020 | ISSN 2454–6186
Education Service Marketing (Case Study at Amal Insani Kindergarten Depok Yogyakarta)
Aniyawati
Early Childhood Islamic Education, Sunan Kalijaga State Islamic University, Indonesia
Abstract: Marketting service of Educational (Study in TK Amal Insani Depok Yogyakarta). The purpose of this research is for private paud’s marketing at charitable insanidepokyogyakarta. This type of research is qualitative, which is a fair and natural process that takes place in an objective field without any manipulation of data or information. As well as the kind of data that is collected takes precedence over qualitative data. The techniques for data-collection in this study are observation, interviews and documentaries. For example, this is the country’s main target for Indonesia development of micro finance institution in Indonesia. Both the performing arts and the teacher and the child also promote the educational game of the tools (APE) and indirectly while participating ina school competition more widely known to the public and the school administration sent out a brochure.
Keywords: Marketing, Educational Services, Promossion, Program, Paud
I. PRELIMINARY
Understanding promotion or marketing is different from sales. Sales emphasizes making a profit from goods sold to consumers. Where as marketing emphasizes quality improvement and program evaluation. Likewise the marketing of early childhood education institutions is a learning service as well as a child growth and development service. Benchmarks for PAUD institutions that are successful in marketing management, can be measured by the level of community trust in sending their children to PAUD institutions (Erni, 2018: 59).
Education is a service product that is produced from educational institutions that are not for-profit (non-profit) (Imam, 2015: 277).
Nowadays marketing is not only done by companies in marketing their products, but also needs to be done by educational institutions. Educational institutions need marketing to win the competition among other educational institutions. If marketing of education services continues to be carried out, the educational institution will be known and understood by the wider community (Suvidian, 2017: 32).
