Appraisal of the Influence of Moral Standard on the Clothing Selection of Female Undergraduates in Selected Nigeria Universities

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International Journal of Research and Innovation in Social Science (IJRISS) | Volume IV, Issue III, March 2020 | ISSN 2454–6186

Appraisal of the Influence of Moral Standard on the Clothing Selection of Female Undergraduates in Selected Nigeria Universities

Okeke Evelyn Ogochukwu1, Prof. S. L. Ajayi2
1,2Home Economics Unit, Government Secondary School Hajj Camp Abuja, Department Of Home Economics, Ahmadu Bello University Zaria, Nigeria

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Abstract: This study focused on the appraisal of the influence of moral standard on the clothing selection of female undergraduates in north-west universities of Nigeria. Specifically the study is aimed at identifying the influence of female students’ moral value and sexual morality on their clothing selection. This research work adopted descriptive survey design with a population of 17,116 female undergraduates. A sample size of 375 students was used for the study. The instrument for data collection was a structured questionnaire. The research questions was analysed using mean and standard deviations. Findings revealed that the moral value and sexual morality of female students influenced their clothing selection. Hence, the null hypotheses are hereby rejected. Based on the findings, it was recommended among other things that university authorities should continue to orientate and re-orientate new and old students on good clothing selection practice and maintain high moral value.

I. INTRODUCTION

Clothing is both an important part of material possession and pattern of behaviour that constitute ones lifestyle. It is one of the fundamental needs of individuals all over the world. Johnson and Foster (1996) described clothing as the different garments worn by people in order to protect, adorn or to communicate intent. Clothing apart from garments also include body decoration such as the use of cosmetics, tattoos, hair colour and attachment, ornaments, badges among others (Nchekube, 2009).
Clothing can be used as a medium of self expression. Kiran, Malik and Riaz (2002) stated that clothing reflects the cognitive, moral and social aspects of human life. Bill (1990) described clothing as a mark of identity and a means of non-verbal communication which can indicate a person’s age, gender, marital status, religion and place of origin.