International Journal of Research and Innovation in Social Science (IJRISS) | Volume IV, Issue VI, June 2020 | ISSN 2454–6186

The Effectiveness of Social Media Pages of Tourist Spots in Davao De Oro towards Customer Satisfaction

Princess Pataganao¹, Charissa Jane Padillos², Rhodie Mae Cuyos³, Jevannel Borlio⁴, Mark Van Buladaco^5
1,2,3Student, Bachelor of Science in Information Technology, Davao del Norte State College, Philippines
⁴Instructor, Institute of Education, Davao del Norte State College, Philippines
⁵Instructor, Institute of Information Technology, Davao del Norte State College, Philippines

Abstract – Social media is a powerful medium of advertising good things about people and places. Therefore, it is now being used to promote the tourism industry through networking sites where people mostly communicate and meet new ventures. This study aimed to assess the effectiveness of social media pages of tourist spots in Davao de Oro towards customer satisfaction. One hundred forty-two (142) respondents took the assessment. The quantitative correlational research design was utilized to investigate if there is a significant relationship between the effectiveness of social media pages of tourist spots and customer satisfaction. Social media pages served as an avenue to faster disseminate the information, especially for the tourism establishments with lesser cost. Significant differences were also identified according to gender, civil status, and the municipality of the respondents.

Keywords: Correlational Research Study, Social Media Pages, Tourist Spots, Customer Satisfaction, Davao de Oro

I. INTRODUCTION

A. Background of the Study

Tourist Spot is a place for tourists to visit and stay, could be a country, state, region, or city – usually due to its cultural or natural values. A place or area where a collection of tourism-related products and attractions are offered will deliver a tourism experience for individuals or groups traveling away from their home or place. Physical space in which a visitor/tourist stays at least one night has tourism products, including infrastructure support, attractions, and tourism resources. Singular territory receiver tourist flows. It locates the tourist resources that generate the activity, the offer of lodging and complimentary, as well as the infrastructures and equipment that make it possible, also having an image and marketing channels that make the destination recognizable and accessible by the demand. A geographical place conditioned to receive tourists and visitors interested in gazing at certain attractions can differentiate between the different types of customers based on the attractiveness of both its territorial and instrumental components[1].