A Study on Impact of Consumer Behavior on Electric Vehicle Adoption in Vijayawada – Andhra Pradesh

The global push for sustainable transportation has positioned electric vehicles (EVs) as a critical solution to combat urban air pollution and reduce carbon emissions. However, their adoption in emerging Indian cities remains nascent. This study aims to analyze the key behavioral factors influencing consumer intentions to purchase EVs in Vijayawada, Andhra Pradesh. Drawing upon established frameworks like the Theory of Planned Behavior, this paper synthesizes findings from a comprehensive literature review to identify the primary drivers and barriers to EV adoption. Key influential factors examined include financial attributes, technical performance, infrastructural support, environmental consciousness, social influence, and government policies. The proposed methodology involves a structured survey administered to consumers in Vijayawada. Illustrative findings, based on the literature, suggest that while environmental concern and lower operating costs are significant drivers, major barriers such as high initial purchase price, range anxiety, and inadequate charging infrastructure severely hinder adoption. The study concludes with targeted policy and managerial implications aimed at accelerating the transition to electric mobility in a Tier-2 Indian city context.

Electric Vehicles (EVs); Consumer Behavior

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