A Comparative Study of Online Shopping Trend and Its Impact on Retail Sector Consumer Durable Goods in Wardha, Nagpur and Chandrapur Districts (2010–2020)

The last decade has witnessed an unprecedented surge in online shopping adoption in India, significantly reshaping consumer purchasing behavior and altering the structural dynamics of the retail sector. This study investigates the comparative trends of online shopping for consumer durable goods in Wardha, Nagpur, and Chandrapur districts between 2010 and 2020 and examines its multidimensional impact on traditional retail businesses. Using hypothetical but realistic data, the study employs trend analysis, consumer surveys, and retailer impact assessments. Results indicate that online shopping penetration increased from 4–7% in 2010 to 42–58% by 2020 across the three districts, with Nagpur showing the fastest adoption. Traditional retailers experienced declines in sales, footfall, and profit margins; however, new opportunities emerged in hybrid retailing, digital payments, and supply chain integration. The findings highlight crucial implications for pricing strategies, employment patterns, supply chain modernization, and policy interventions.

Online shopping, consumer durable goods, retail sector, comparative study, Wardha

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