Mapping out the Potential of Chinese Cultural Tourism in Makassar: An Interesting to Visit

Chinese culture has contributed significantly to cultural diversity in Makassar, especially in the business spot area. The cultural contact between Chinese and Makassar also complements the unique cultural diversity, seen in various aspects of life. As a city that encourages tourism growth, Makassar presents various interesting tourist attractions to visit. The purpose of this study is to 1) map the potential of tourist attractions related to Chinese ethnicity in Makassar, and 2) analyze the potential for developing Makassar tourism related to China to strengthen cultural diversity and tolerance. The study was conducted using an exploratory survey method by utilizing the 5A theory (Attraction, Accessibility, Amenities, Accommodation, and Activities). With a descriptive qualitative method, analyzing the potential of tourist attractions related to China that has the opportunity to be developed. Chinese tourist attractions in Makassar are growing and developing in line with the number of tourist visits from China. Tourist attractions can be divided into several parts; a) culinary, b) performances, c) historical sites, d) academic and business visits, e) places of worship, and f) visits to communities and villages. The Chinese settlement in Makassar is called “Paccinang”. Chinese cultural practices in Makassar contribute to enriching the cultural diversity within the community. The Chinese ethnic continue to maintain Chinese culture as a unique and compelling form of cultural identity.

Chinese Culture, Tourism Destination, Makassar, Attraction, business spot area

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