A Study on the Impact of Students Attention in Academics with Influence of Digital Trends
Authors
Bengaluru North University Master of Business Administration (MBA) Patel Institute of Science and Management (PISM) Bengaluru (India)
Bengaluru North University Master of Business Administration (MBA) Patel Institute of Science and Management (PISM) Bengaluru (India)
Bengaluru North University Master of Business Administration (MBA) Patel Institute of Science and Management (PISM) Bengaluru (India)
Article Information
DOI: 10.51584/IJRIAS.2026.110200120
Subject Category: Management
Volume/Issue: 11/2 | Page No: 1316-1321
Publication Timeline
Submitted: 2026-02-20
Accepted: 2026-02-26
Published: 2026-03-18
Abstract
Digital platforms are now a part of college life. College students use mobiles, laptops, learning apps and social media every day for college and personal things. These digital tools make life easy because they can take classes, get college work, turn in homework and talk to teachers and friends without a lot of trouble. Digital platforms make learning easier and faster. Digital platforms also have a downside. When spending much time on digital platforms it can distract their focus. Media can be very distracting. getting a lot of notifications . It is hard for the students to concentrate on the work. If students sit in front of a screen for a time media can make them feel really tired, When they feel tired they don't have time paying attention to their college work. The digital platforms that affect their ability to focus on the studies. This study is, about the platforms and how they affect the ability of the college students to focus on their college work. The study looks at how the digital platforms affect and their ability to focus on their academics. It uses surveys that college students filled out and other research that has already been done to see what is going on with the platforms and college students. The research shows that digital platforms are helpful. The study aims to examine the impact of digital trends. The total sample size for the research design was 232 respondents adopted and primary data were collected using structured questionnaires. The study employed descriptive analysis to examine the relationship between digital platform usage and academic attention.
Keywords
online platforms, Education attention, Higher education students, Online learning, Distractions.
Downloads
References
1. Alhajjaj. (2025). Impact of social media on university student’s academic lives. Journal of education research, 18, 1-18. [Google Scholar] [Crossref]
2. Mondal, P. K. (2024). Exploring the impact of digital distraction on learning: A qualitative analysis of university student’s experiences and strategies. Journal of higher education studies, 3(9), 625-632. [Google Scholar] [Crossref]
3. Rahman, M., Hossain, M. S., &Akter, S. (2025). The impact of social media usage on students’ academic performance: Balancing connectivity and concentration. International journal of academic research, 12(4), 210-222. [Google Scholar] [Crossref]
Metrics
Views & Downloads
Similar Articles
- The Indirect Effect of Liquidity and Activity on Company Value with Profitability as an Intervening Variable
- Effect of Financial Skills, Knowledge, and Attitude on The Financial Behaviour of Clergy
- A Decade of Review: Trends in Budget Execution and Financial Performance of Development Projects in Tanzania (2014/15-2023/24)
- The Influence of Pre-Project Planning on the Budget Absorption Rate of Public Funded Infrastructure Projects in Kenya a Comparative Case Study of Narok, Migori, and Kisii County Government Projects
- Assessment of Factors Influencing Digital Transformation in Hotels’ Facility Management in Abuja Metropolis, Nigeria