A Study on the Impact of Students Attention in Academics with Influence of Digital Trends

Authors

Shruthi. K S

Bengaluru North University Master of Business Administration (MBA) Patel Institute of Science and Management (PISM) Bengaluru (India)

Revanna Bhavya

Bengaluru North University Master of Business Administration (MBA) Patel Institute of Science and Management (PISM) Bengaluru (India)

B. Prem Kumar3

Bengaluru North University Master of Business Administration (MBA) Patel Institute of Science and Management (PISM) Bengaluru (India)

Article Information

DOI: 10.51584/IJRIAS.2026.110200120

Subject Category: Management

Volume/Issue: 11/2 | Page No: 1316-1321

Publication Timeline

Submitted: 2026-02-20

Accepted: 2026-02-26

Published: 2026-03-18

Abstract

Digital platforms are now a part of college life. College students use mobiles, laptops, learning apps and social media every day for college and personal things. These digital tools make life easy because they can take classes, get college work, turn in homework and talk to teachers and friends without a lot of trouble. Digital platforms make learning easier and faster. Digital platforms also have a downside. When spending much time on digital platforms it can distract their focus. Media can be very distracting. getting a lot of notifications . It is hard for the students to concentrate on the work. If students sit in front of a screen for a time media can make them feel really tired, When they feel tired they don't have time paying attention to their college work. The digital platforms that affect their ability to focus on the studies. This study is, about the platforms and how they affect the ability of the college students to focus on their college work. The study looks at how the digital platforms affect and their ability to focus on their academics. It uses surveys that college students filled out and other research that has already been done to see what is going on with the platforms and college students. The research shows that digital platforms are helpful. The study aims to examine the impact of digital trends. The total sample size for the research design was 232 respondents adopted and primary data were collected using structured questionnaires. The study employed descriptive analysis to examine the relationship between digital platform usage and academic attention.

Keywords

online platforms, Education attention, Higher education students, Online learning, Distractions.

Downloads

References

1. Alhajjaj. (2025). Impact of social media on university student’s academic lives. Journal of education research, 18, 1-18. [Google Scholar] [Crossref]

2. Mondal, P. K. (2024). Exploring the impact of digital distraction on learning: A qualitative analysis of university student’s experiences and strategies. Journal of higher education studies, 3(9), 625-632. [Google Scholar] [Crossref]

3. Rahman, M., Hossain, M. S., &Akter, S. (2025). The impact of social media usage on students’ academic performance: Balancing connectivity and concentration. International journal of academic research, 12(4), 210-222. [Google Scholar] [Crossref]

Metrics

Views & Downloads

Similar Articles