Circular Economy in Practice: Barriers, Challenges, and Strategic Implications

Authors

Hafizah Hammad Ahmad Khan

Faculty of Business and Management, Universiti Teknologi MARA, Kampus Sungai Petani, Merbok, Kedah (Malaysia)

Noorlailahusna Mohd Yusof

Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Kampus Sungai Petani, Merbok, Kedah (Malaysia)

Azyyati Anuar

Faculty of Business and Management, Universiti Teknologi MARA, Kampus Sungai Petani, Merbok, Kedah (Malaysia)

Azlyn Ahmad Zawawi

Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Kampus Sungai Petani, Merbok, Kedah (Malaysia)

Raveenthiran Vivekanantharasa

Faculty of Education, The Open University of Sri Lanka (Sri Lanka)

Article Information

DOI: 10.47772/IJRISS.2025.910000083

Subject Category: Economics

Volume/Issue: 9/10 | Page No: 950-958

Publication Timeline

Submitted: 2025-10-02

Accepted: 2025-10-10

Published: 2025-10-05

Abstract

The circular economy has emerged as a transformative model for achieving sustainable development by decoupling economic growth from resource consumption. However, its practical implementation remains constrained by multiple and interrelated barriers. This study conducts a narrative review to synthesize current knowledge on the barriers, challenges, and strategic implications of circular economy implementation. The analysis reveals six dominant and interdependent themes: institutional and regulatory limitations, economic and financial constraints, technological and infrastructural readiness, organizational and collaborative capabilities, consumer and behavioral dynamics, and business model and design for circularity. The study contributes by integrating fragmented insights into a comprehensive conceptual understanding that highlights the systemic nature of these barriers. Strategically, the review underscores the need for coherent policies, financial mechanisms, technological innovation, and behavioral change to accelerate adoption. Future research directions are proposed to explore policy synergies, digital enablers, cross-country comparisons, and the long-term performance of circular business models.

Keywords

Circular Economy, Barriers, Challenges, Sustainability

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